Social Commerce/TikTok Shop Lead

What You’ll Do

• Lead the strategy and day-to-day growth of TikTok Shop and other social commerce channels.
• Own revenue performance, GMV growth, margin health, and channel investment decisions.
• Shape product assortment, promotions, bundles, and pricing using live platform insights.
• Build and manage productive relationships with agencies, creators, affiliates, and platform partners.
• Develop scalable creator and affiliate programs that expand reach while driving profitable results.
• Guide live-shopping initiatives and create repeatable playbooks for launches, testing, and growth.
• Partner across marketing, DTC, sales, creative, and operations to maximize cross-channel impact.

Qualifications

• Strong experience in social commerce, marketplaces, affiliate marketing, or creator-driven revenue channels.
• Exceptional analytical and communication skills.