Senior Manager, TikTok Shops / Social Commerce

What You'll Do

• Lead Growth: Own tarte's Direct-to-Consumer (DTC) business on TikTok Shops, delivering GMV and profitability targets
• Help Curate Assortments: Develop trend-savvy, strategic assortments tailored to TikTok Shops and future social commerce platforms
• Analyze & Forecast: Drive sales forecasting, inventory planning, and SKU optimization with data-backed insights. Own daily & weekly business recaps to C suite & cross-functional partners
• Cross-Functional Partnership: Collaborate with ecomm, Marketing, Creative, Influencer, PR, Planning, and Ops to bring merchandising strategies to life
• Optimize Merchandising Calendar: Build weekly, monthly and seasonal plans that align with partnerships, influencer content, and viral opportunities
• Measure & Report: Leverage platform tools to track sales, marketing KPIs, and campaign effectiveness—sharing insights that shape brand strategy
• Platform Partnership: Liaise with TikTok and other platform account teams to unlock new initiatives, media programs, and affiliate strategies
• Trend Leadership: Stay ahead of TikTok/social commerce beauty trends and bring fresh, innovative ideas to the table
• Product content ownership: Own product page best practices (including surfacing insights from competitors) & project manage PDP content process

Requirements

• Proven TikTok Shop growth experience
• Deep understanding of the TikTok Shop ecosystem, including key marketing levers and strategies that influence performance and drive sales
• Willingness to keep pace with TikTok Shops' "always on" nature, including nights & weekends. Passion for TikTok, beauty trends and cultural moments
• Effective communicator and collaborator across creative, analytical, operational & technical teams
• Must have experience leveraging AI-powered tools (chatgpt, perplexity, replit, sora, etc) and innovation. Vibe coding experience is a plus