Head of TikTok Shop

About the role

The Head of TikTok Shop will lead and scale Gymreapers' TikTok Shop business, focusing on revenue growth, profitability, creator partnerships, affiliate marketing, livestream commerce, merchandising, promotions, and operational excellence.

Responsibilities

• Own the complete TikTok Shop business and channel P&L
• Develop annual, quarterly, and monthly growth plans
• Build and maintain revenue forecasts
• Drive customer acquisition through affiliate and creator commerce
• Manage channel profitability and contribution margin
• Identify and execute new growth opportunities across the TikTok ecosystem
• Create scalable systems that support long-term growth
• Build and scale one of the largest affiliate programs in the fitness industry
• Identify and recruit high-performing creators
• Build long-term creator relationships
• Negotiate partnership agreements
• Manage creator campaigns and deliverables
• Develop creator growth programs
• Track creator performance and ROIC
• Create systems to scale creator management efficiently
• Own Gymreapers' livestream shopping strategy
• Develop recurring livestream schedules
• Manage brand-hosted and creator-hosted events
• Build livestream playbooks and operating procedures
• Optimize show formats, scripts, and promotional offers
• Increase conversion rates and viewer engagement
• Drive incremental revenue through live commerce initiatives
• Partner closely with Ecommerce and Product teams to optimize the TikTok Shop experience
• Determine which products are best suited for TikTok Shop
• Build channel-specific bundles and offers
• Manage product launches within TikTok Shop
• Optimize product detail pages and merchandising
• Identify trending products and opportunities
• Create promotional calendars and seasonal campaigns
• Partner with Creative and Marketing teams to ensure content drives conversion
• Identify high-performing content formats
• Develop creator content briefs
• Support UGC acquisition efforts
• Create content testing frameworks
• Scale winning creative concepts
• Improve content-to-conversion performance
• Develop a data-driven operating cadence for TikTok Shop
• Build KPI dashboards and reporting frameworks
• Monitor creator and affiliate performance
• Analyze customer acquisition costs
• Measure profitability by creator and campaign
• Conduct weekly business reviews
• Present insights and recommendations to leadership
• Cross-functional leadership with: VP of Ecommerce, Marketing Team, Creative Team, Athlete & Influencer Team, Supply Chain, Operations, Customer Experience, Product Development
• Ensure inventory, content, promotions, and creator initiatives are aligned to maximize channel performance

Qualifications

• 5+ years of experience in ecommerce, social commerce, affiliate marketing, or marketplace growth
• 3+ years of direct TikTok Shop management experience
• Proven success scaling a TikTok Shop business beyond $10M annually
• Experience managing creator partnerships and affiliate programs
• Experience owning revenue and profitability targets
• Experience managing external agencies and creator networks
• Deep understanding of TikTok Shop
• Strong knowledge of creator commerce
• Strong analytical and financial skills
• Strong project management capabilities
• Exceptional communication and negotiation skills
• Ability to thrive in a fast-paced, high-growth environment