Head of TikTok Shop

About the Role

Lume and Mando, part of Mammoth Brands, are seeking a leader to manage a high-performing team to grow our entire social commerce ecosystem. The role involves setting the creator, content, product, and platform strategy, owning creator outreach and engagement, and managing the commerce platforms for Harry’s, Flamingo, Lume, and Mando.

In this role, you will drive the entirety of our social commerce efforts, owning the channel's full P&L, growth strategy, creator and affiliate programs, livestream commerce, merchandising, and operational performance. You will work closely with Growth Marketing, Brand Marketing, Social and Integrated Comms, Digital, R&D, Supply Chain, and Finance.

Responsibilities

• Own the TikTok Shop Growth Strategy & P&L, setting the vision, strategy, and multi-brand roadmap for TikTok Shop
• Build and maintain forecasts, KPIs, and reporting infrastructure in partnership with Finance and Analytics
• Identify and size growth opportunities across new formats, creator segments, product categories, and platform capabilities
• Build and Scale Affiliate & Creator Strategy, setting the strategic framework for creator partnerships
• Lead Shop Strategy and Merchandising, driving product assortment, virtual bundling, pricing strategy, and promotional architecture
• Own LIVE Commerce, developing and owning the LIVE commerce strategy across brands
• Drive Operational Excellence Across Cross-Functional Teams, partnering with Supply Chain, Finance, Brand, and R&D
• Lead and Develop the Team, managing and developing a team of TikTok Shop Managers and growth assistants
• Stay Ahead of the Curve, serving as the internal authority on TikTok platform trends, algorithm updates, commerce features, and AI-powered tools

Qualifications

The ideal candidate thrives in environments where they set audacious goals and have the opportunity to set strategy, deploy resources, and drive a team to run at those goals. They live and breathe TikTok and social commerce, understanding both its culture and its commerce mechanics deeply.

The candidate should have a proven track record of cross-functional leadership, owning results, and setting strategy with conviction to senior stakeholders. They should be an organized, forward-thinking leader who builds systems that scale and a passionate coach who develops high-potential talent.

The candidate should have 10+ years of experience in e-commerce, growth marketing, influencer marketing, or social commerce and 3+ years of leadership experience in a people management role.

Benefits

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from our family of brands

Pay

The base salary hiring range for this position is $195,000-$240,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level, and experience.

Schedule

The Mammoth Brands' working model is in-office Tuesday, Wednesday, and Thursday, with a beautiful 70,000 square foot SoHo office that includes bagels on Wednesdays and lunch on Thursdays, and fully stocked kitchens with snacks, coffee, and drinks every day.