Head of TikTok Shop

About the Role

Flamingo is an award-winning body, hair, and care brand delivering high-performance, thoughtfully designed products at an accessible price. We are seeking a leader to drive the entirety of our social commerce efforts, owning the channel's full P&L, growth strategy, creator and affiliate programs, livestream commerce, merchandising, and operational performance.

This role sits at the intersection of culture, commerce, and performance – and requires someone who can set the strategic direction, set strategy and aligned vision with senior leadership cross-functional partners, build the systems and team needed to scale, and drive results day in and day out.

Responsibilities

• Own the TikTok Shop Growth Strategy & P&L, setting the vision, strategy, and multi-brand roadmap for TikTok Shop, grounded in a sharp perspective on where the platform and social commerce are headed
• Build and maintain forecasts, KPIs, and reporting infrastructure in partnership with Finance and Analytics; present channel performance and strategic direction to senior leadership and cross-functional stakeholders
• Identify and size growth opportunities across new formats, creator segments, product categories, and platform capabilities
• Build and Scale Affiliate & Creator Strategy, setting the strategic framework for creator partnerships across tiers, segments, and niches – balancing creator performance, content quality, and commission optimization
• Lead Shop Strategy and Merchandising, driving product assortment, virtual bundling, pricing strategy, and promotional architecture across all four brands, with a social commerce-first lens that influences long-term assortment decisions
• Own LIVE Commerce, developing and owning the LIVE commerce strategy across brands and partner closely with agency/internal teams to execute
• Drive Operational Excellence Across Cross-Functional Teams, partnering with Supply Chain, Finance, Brand, and R&D to ensure channel activity is synergistic with price pack architecture across all marketplace and DTC touchpoints
• Lead and Develop the Team, managing and developing a team of TikTok Shop Managers and growth assistants, setting clear goals, priorities, and a high performance bar
• Stay Ahead of the Curve, serving as the internal authority on TikTok platform trends, algorithm updates, commerce features, and AI-powered tools

Requirements

• 10+ years of experience in e-commerce, growth marketing, influencer marketing, or social commerce
• 3+ years of leadership experience in a people management role
• Proven track record of cross-functional leadership, owning results, and setting strategy with conviction to senior stakeholders
• Performance-oriented entrepreneur who obsesses over P&L and finds creative ways to grow it
• Killer creative instincts and know how to develop messages that cut through – paired with rigorous, data-driven decision-making
• Equally comfortable setting strategy and rolling up your sleeves to execute
• Organized, forward-thinking leader who builds systems that scale
• Passionate coach who develops high-potential talent

Benefits

• Medical, dental, and vision coverage
• 401k match
• Equity in Mammoth Brands
• Flexible time off and working hours
• L&D stipend
• 4 weeks sabbatical after 5 years, 6 weeks after 10 years, and 8 weeks after 15 years
• 20 fully paid weeks off for parents who give birth, or 16 fully paid weeks off for all other paths to parenthood
• Fun IRL and virtual events including happy hours, team building events, and parties on our rooftop
• Free products from our family of brands

Pay

The base salary hiring range for this position is $195,000-$240,000, but the final compensation offer will ultimately be based on the candidate’s location, skill level and experience.

Schedule

The Mammoth Brands' working model is in-office Tuesday, Wednesday, and Thursday.