TikTok Shop Leader

About the role

The TikTok Shop Integrated Growth Leader is accountable for driving sales growth, profitability, and talkability of P&G Beauty brands on TikTok Shop. This role delivers end‑to‑end growth by integrating brand strategy, content, assortment, creator/affiliate performance, consumer insights, fulfillment, and digital/data capabilities into a cohesive operating model. Success is defined by building a scalable, profitable, and talk‑able TikTok Shop growth engine that delivers sustained impact for our brands.

Responsibilities

• Lead a multi-disciplinary team (including Communications, IT, Media, Design, Finance, Product Supply) to develop strategies to grow sales on and off the TikTok Shop platform.
• Manage all communication with Brand leaders in the category, aligning the assortment based on brand strategies and collaborating to improve brand performance on the TikTok Shop platform.
• Be a highly visible, growth-focused business leader for TikTok Shop in P&G Beauty.
• Foster a culture of data-based decision making – analyzing complex data sets to identify channel and consumer insights for brand growth.
• Innovate, explore, and test new content and conversion tactics on TikTok Shop – and then scaling what works.

Qualifications

• 3+ years in DTC, marketplace, or e-commerce growth roles, with at least 1–2 years hands-on, verifiable scaling of a TikTok Shop or DTC program.
• Track record of forward-thinking, strategic, and courageous leadership skills.
• Demonstrated strengths in strategic and analytical thinking and a passion for problem-solving.
• An exceptional ability to drive innovation and brand growth.
• Superior communication skills that will enable you to influence key decision makers internal and external to P&G.
• Demonstrated passion for leveraging new digital, data, and AI capabilities to drive business growth and transform our ways of working.

Pay

Starting pay range: $110,000 – $165,300 per year.