HCP Global Omnichannel Lead
About the role
Lead initiatives that advance our brands and strengthen our reputation worldwide. Mentor and uplift emerging talent while pushing your own growth and influence. Put purpose into practice—embedding sustainability, access and social impact into every decision. Model the challenger mindset: question complexity, act with integrity and make things radically simple. Help shape a culture that’s ambitious, collaborative and serious about recognition and belonging.
Main Responsibilities
- Define and manage global HCP omnichannel engagement strategy, ensuring alignment with segmentation, content, and scientific priorities.
- Provide strategic guidance to markets/brands on reach strategy, including HCP segmentation, channel preferences, and KPI setting.
- Develop global playbooks and best practices for HCP omnichannel journeys and campaign execution.
- Collaborate with Digital, Data, and Tech teams to implement CRM, consent, tagging, and tracking infrastructure.
- Support Zones in orchestrating personalized HCP journeys across owned, earned, and paid media channels.
- Establish global KPIs and performance dashboards to monitor reach, engagement, and ROI.
- Drive innovation through test-and-learn pilots and scale validated omnichannel solutions globally.
About You
- 12+ years of experience in omnichannel marketing or digital strategy in consumer healthcare or pharma.
- Proven track record of building global-to-local HCP omnichannel models and proven track record in the clusters such as AMEA, Europe, LATAM, and ASEA.
- Deep expertise in customer journey design, CRM targeting, consent management, and data tagging.
- Experience deploying Veeva CRM, Salesforce Health Cloud, Adobe Experience Cloud or equivalent.
- Strong analytical and commercial skills, with comfort driving adoption through influence and training.
- Degree in Marketing, Digital, Business, or related discipline.
- Certification or training in omnichannel marketing, CRM systems, or data strategy preferred.
- Freshwater English.
Qualifications
This is more than the next step in your career, it’s a chance to lead change and help reinvent self-care for the world. If you’re ready to challenge, inspire and deliver impact that matters, we’re ready for you. We are challengers. We are Opella.
Benefits
Opella Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
Pay
The salary range for this position is: $150,000.00 - $220,000.00. All Compensation will be determined commensurate with demonstrated experience.
Schedule
Employees may be eligible to participate in Company employee benefit programs.