Director, Portfolio Omnichannel (Lung HCP)

Key Responsibilities

• Lung Omnichannel Program Lead: Manage (capability, innovation, delivery, risks & opportunities and socialization for the overall Lung marketing strategy where it intersects with Omnichannel (all channels).
• Omnichannel capability lead for all Lung Assets / Tumors: Partner with Brand(s), Sales, REIDS (RML type KOL focused role), Market Access, Patient Access and Medical to plan & operationalize independent & integrated oncology HCP customer engagement strategies.
• Partner with Brand HCP Leads to develop and execute comprehensive marketing plan for all oncology Lung launch products and indications, including creating strategic proposals and actionable options for effectively targeting HCP via function, campaign & content.
• Define the Lung Omnichannel operational strategy and the accountability of its effectiveness.
• Translate strategic plans into executable & measurable customer journeys across personal and non-personal channels driving optimal product utilization.
• Plan, execute and review performance for the Lung Omnichannel program.
• As the Omnichannel strategic thought partner to Brand and Commercial teams. Align stakeholders (and agency partners) establishing clear processes and governance to drive speed while maintaining compliance rigor (aligned to our omnichannel delivery model)
• Influence with & without formal authority in a matrixed, resource-constrained environment. Partner across the above to implement new omnichannel capabilities and improve existing capabilities/gaps/challenges.
• Attend the PRC weekly team meeting to manage & move assets from creation to execution as needed for NPP channels.

Operational Excellence & Campaign Execution

• Lung Omnichannel Portfolio lead for all customer facing functions for Lung HCP (Strategy, Program, Projects & Delivery).
• Strategic Lead that connects the HCP Omnichannel campaign development, configuration, and deployment within and across CRM and marketing automation platforms (e.g., Veeva CRM, Speaker Program, Salesforce Marketing Cloud).
• Champion customer centricity via connected experiences & digital innovation while ensuring compliance within a regulated oncology environment.
• Develop and socialize critical data attributes available for both input and output of campaigns.
• Create and manage a shared catalog of key data attributes (both inherent and computed) to effectively prepare & baseline the campaign audience for optimal campaign impact.
• Ensure accuracy and ease of data access for targeting, segmentation, routing, consent management, and content distribution with rigorous QA and compliance checks.
• Partner with Analytics to establish KPIs, dashboards, and performance monitoring frameworks.
• Drive data-informed improvements to engagement effectiveness and ROI.
• Ensure options are aligned for potential sequencing and orchestration across field engagement, digital, media, email, congress activation, and emerging channels (push/pull and NPP/PP).
• Implement test-and-learn approaches to optimize engagement and personalization.
• Manage external vendors and agency partners to ensure quality and timeliness.
• Develop repeatable workflows within & across channels to improve execution efficiency and reduce errors.
• Help define and advance the organization’s omnichannel roadmap.
• Identify and implement new tools and capabilities that enhance personalization and automation.
• Contribute to build & improve foundational omnichannel processes for scale.
• Identify and evaluate new marketing technology platforms that support future readiness and HCP engagement models.

Required Skills, Experience and Education

• Bachelor’s degree required; MBA or advanced degree strongly preferred.
• Minimum of 10-12 years of progressive experience in marketing or marketing operations within the pharmaceutical or biotech industry.
• Demonstrated examples of experience leading Programs and/or Large Projects in Digital Marketing, Media Channel Marketing or Personal Promotion Marketing experience.
• Track record of being a collaborative team player, building positive partnerships, and adaptive to meet the needs of a growing business.
• Experience managing external vendors, budgets, and promotional reviews in a regulated environment.
• Strong analytical skills and ability to interpret complex datasets to drive marketing decisions.
• Proven ability to influence cross-functional teams and stakeholders without direct authority.

Preferred Skills

• Experience launching targeted oncology therapies or rare disease products.
• Experience optimizing Branded & Unbranded channels and/or journeys.
• Demonstrated experience across NPP and PP is a definite plus.
• Familiarity across digital channels with experience with modular content management, dynamic content creation, or AI-enhanced promotional tools.
• Experience in a high-growth, pre-commercial environment.