Omnichannel Lead, Americas Consumer and Provider

Responsibilities

• Lead, in partnership with Americas marketing teams, the development of omnichannel marketing strategies that support Consumer and Provider business goals across the region.
• Help shape integrated marketing approaches across campaigns, journeys, and experiences, ensuring they are aligned to audience needs, business priorities, and growth opportunities.
• Bring a strong understanding of the patient and customer journey, helping teams identify the moments that matter most and translate those insights into more relevant and effective engagement strategies.
• Use data, performance insights, and market understanding to guide decision-making, identify opportunities, and strengthen marketing strategy over time.
• Turn complex performance trends, customer insights, and business context into clear stories that help stakeholders understand what is happening, why it matters, and where to go next.
• Bring clarity to complex work by helping teams simplify decisions, align on priorities, and stay focused on the actions that will have the greatest impact.
• Partner with Channel Leaders and cross-functional stakeholders to guide strategic direction across channels and ensure marketing efforts work together in a connected and meaningful way.
• Influence across a complex stakeholder environment, building strong relationships, aligning diverse perspectives, and helping teams move forward with clarity and focus.
• Coach and support marketers and partners in building stronger omnichannel capabilities and a more connected, customer-centered approach to engagement.
• Ensure marketing strategies uphold brand standards and reflect regulatory and healthcare marketing requirements across the Americas region.

Qualifications and Experience

• Bachelor's degree or equivalent experience required.
• 7+ years of experience in roles that require strategic thinking, influence, collaboration, and execution.
• Experience developing omnichannel strategies across multiple channels, platforms, and audience journeys.
• Demonstrated experience in customer engagement, campaign strategy, and cross-functional leadership, ideally within healthcare or medical devices.
• Experience supporting both healthcare provider and consumer marketing and understanding how to create connected experiences across those audiences.
• Prior agency-side, consulting, or in-house agency experience is strongly preferred.
• Data literacy, with the ability to interpret performance results, identify meaningful patterns, and translate findings into actionable recommendations.
• Strong communication and storytelling skills, with the ability to turn complex information into clear, compelling narratives for different audiences.
• Proven ability to lead across a complex stakeholder landscape and bring together teams with different priorities, perspectives, and working styles.
• Strong leadership and collaboration skills, with the ability to build trust, shape direction, and support team and capability growth.

Benefits

• Comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance.
• Sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits.
• 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP).
• Comprehensive PTO and holidays, including 14 weeks of primary caregiver or two weeks of secondary caregiver leave.