Consumer Insights Lead

Job Summary

The Lead position will be responsible for planning and conducting multiple significant research projects to support high-impact business assignments for the U.S. and International markets. This position will use advanced knowledge of Market Research to design the appropriate research methodology and oversee research development and execution to meet Harley-Davidson business objectives.

Job Responsibilities

• Oversee all phases of market research, including defining objectives, choosing methodologies, and managing projects timelines and associated budgets.
• Has a deep understanding of qualitative and quantitative research methodologies, along with the strengths and weaknesses of various approaches, to help determine the best fit.
• Synthesize the collected data, author reports, and present authoritative, business-oriented consumer insights to stakeholders.
• Develop research plans for consideration and allocation of funds. Oversees projects and shares progress reports and timelines in order to inform management of current status of each project.
• Proactively seek opportunities to strategically link and leverage internal and external knowledge sources to create more complete/deeper insights or best practices.
• Communicate results clearly and effectively via presentations, reports, and participating in special cross-functional teams requiring consumer insights.

Education Requirements

Education Specifications
Bachelor’s Degree or Advanced Degree in Marketing, Psychology, Sociology, Business Management or associated field
Preferred

Experience Requirements

• Typically requires a minimum of 8 years of market research, consumer insights or account planning experience with global consumer brands or global vendors.
• Quantitative analysis skills using STATA, SPSS, R, or other statistical language preferred
• Insatiably curious about all aspects of the markets, the brands, the people and the culture that affect Harley-Davidson.
• A passion for consumer understanding and the ability to turn insights into mind and heart-opening ideas and solutions.
• Expert in designing and conducting primary qualitative research (interviews, ethnographies, etc.)
• Expert in designing and conducting survey research
• Expert in creating statistically representative survey sample plans
• Proficient in leveraging statistical analysis techniques such as cluster analysis, regression analysis, correlation analysis and driver analysis to help uncover deeper insight
• Global perspective and understanding, thinking across borders and cultures with an innate understanding of cultural nuances.
• Ability to frame problems and solutions and bring structure to ambiguous environments.
• A true team spirit who thrives on working as part of an enthusiastic and energetic team, and inspiring others; demonstrating a collaborative approach to achieving results and encouraging the inputs and ideas of others.
• Strong communication skills: written, oral, and formal presentations.

Pay Range

$110,300 - $171,000