Consumer Market Research and Insights Lead

What you’ll do:

• Manage your own process: identify research objectives, create research proposals and plans, and conduct a variety of studies via vendor management or in-house tools/resources.
• Generate actionable insights about the brand, consumers, customers, the market and trends to assist in the development of the emerging markets teams strategy.
• Recommends brand strategies and tactics based on consumer and customer learning/insights and participates in the development of those strategies.
• Affords stakeholder and partner teams in developing insights that drive communication briefs and evaluates potential communication solutions.
• Leads the process of understanding consumer perceptions of creative ideas via concept testing.
• Supports the identification and prioritization of gaps in knowledge and understanding to inform the development of research plans that meet the teams’ needs. Use best research models and approaches to optimize results within budgets.
• Lead process of briefing and selecting appropriate research design and methodology.
• Visually and verbally distill information down to the key findings and produce a compelling story through data visualization.
• Interpret findings and socialize insights in coordination with stakeholders that drive action.
• Answer data, research and insights queries, drawing on their ability to manipulate databases, using continuous and ad hoc data sources.
• Has the ability to interpret qualitative and quantitative data and convert this into real information.
• Utilize all available sources to identify relevant consumer trends and behaviors and synthesize with other learning. Able to translate insights into strategic implications.
• Understands and anticipates research needs and is the “voice” of the consumer in key projects.
• Leverages AI to drive efficiency in the research process
• Proactive in self-development and stays up to date with relevant industry and market trends.
• Demonstrate desire for new knowledge, experiences and challenges.
• Able to assimilate and apply new information to the business situation.

  What you’ll bring:

  • 8+ years of relevant experience as a key member of a consumer insights / market research team in CPG, Retail, Food & Bev, or Tech environment.
  • Communication: Must have excellent verbal and written communication style to communicate with all levels of management.
  • Collaboration: In many cases this role will be about influencing non-direct reports. Collaboration and trust are key qualities to maximize the impact of this role.
  • Planning & Strategic Thinking: This role will require someone with the ability to think strategically and manage complex and multi-stage projects across brands and functions. Excellent project management and team management skills are a must.
  • Creativity & Rigor: This role demands creative thinking and continually pushing to “test and learn” to improve performance. As well as a creative mindset this must be backed by rigor to set metrics, evaluate performance and share learning across Realtor.com
  • Storytelling, Deck Building and Compelling presentation: must have the ability to tell persuasive stories through data, combining multiple sources and creating deliverables with stories that drive action and impact.
  • Strong theoretical and practical knowledge of Qualitative and Quantitative methodologies.
  • Successful track record of driving (and quantifying) impact in Product and Marketing functions
  • Strong project management experience, with internal resources and with vendors.
  • Strong Stakeholder management, collaboration and influence.
  • Track record being a champion of the consumer and brand growth thinking
  • Bachelor’s degree or equivalent experience

    How we Reward you:

    • Inclusive and Competitive medical, Rx, dental, and vision coverage
    • Family forming benefits
    • 13 Paid Holidays
    • Flexible Time Off
    • Immediate eligibility into Company 401(k) plan with 3.5% company match
    • Tuition Reimbursement program for degreed and non-degreed program]
    • Free snacks and refreshments in each office location
    • 1:1 personalized Financial Planning Session
    • Student Debt Retirement Savings Match program