Lead Analyst, Consumer Insights

Job Summary

The Lead Analyst, Consumer Insights is responsible for obtaining and translating contractor, distributor, and end-user data into actionable insights that drive product innovation, go-to-market strategy, and business growth within the Electrical Products portfolio. This role serves as the voice of the customer, enabling data-driven decisions across product development, marketing, and commercial execution.

Key Responsibilities

• Design and execute quantitative and qualitative research (surveys, jobsite interviews, field observations, product field testing, VOC programs)

• Analyze contractor behavior, buying patterns, and unmet needs across electrical categories

• Develop actionable insights on product usage, installation pain points, and productivity drivers

• Build segmentation models (contractor type, application, channel, jobsite needs)

• Partner with Product Management and Engineering to embed customer insights into NPI pipeline

• Translate insights into product requirements, feature prioritization, and value propositions

• Identify whitespace opportunities for new products and adjacent category expansion

• Analyze competitor products, channel strategies, and share shifts

• Convert complex data into clear, concise insights and recommendations

• Establish best practices for insights methodologies and data integrity

Required Education & Experience

• Bachelor's Degree
• Specialized Degree: Marketing, Market Research, Business Analytics, Product Management, Engineering, Communications, Psychology, Sociology, or related field
• 8-11 Years Experience
• Field(s) of Expertise: Consumer insights, market research, VOC strategy, product marketing, commercial analytics, or related field supporting industrial, contractor, or manufacturing markets.
• Consumer research, contractor/distribution channels, commercial or residential construction markets, B2B product insights, or industrial/manufacturing environment

Preferred Education & Experience

• Master's degree
• Specialized Degree: Marketing Research, Business Analytics, Market Intelligence, Product Management, Engineering, Psychology, Sociology, or related field
• 12-14 Years Experience
• Field(s) of Expertise: Consumer insights, market research, product strategy, or commercial analytics
• Electrical products, construction products, industrial manufacturing, contractor research, channel marketing, or B2B customer insights

Competencies

• Skills

Benefits We Offer

• 401k with Matching
• Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
• Paid Time Off & Paid Holidays
• Long & Short-Term Disability
• Supplemental Insurance Plans
• Employee Assistance Program
• Employee Referral Program
• Tuition Reimbursement Programs
• Advancement & Professional Growth opportunities
• Parental Leave
• & More