GTM: New Verticals Lead
The Role
Harpers is seeking a New Verticals Lead to explore and develop new markets for coverage. This role requires a sharp point of view on emerging trends and the ability to make decisions with incomplete information.
What You'll Do
Find the next vertical. Stay ahead of industry shifts and determine where Harper should expand.
Pressure-test the opportunity. Assess the viability of a new market and the feasibility of serving it.
Map the path with the team. Collaborate with market and underwriting teams to define the best approach.
Stand it up end to end. Develop the initial workflow and tools necessary to cover a new market.
Prove it with real customers. Ensure the process works by covering the first few customers and learning from the experience.
Drive intake quality and L&D. Ensure smooth transitions and provide ongoing support for the new vertical.
Make it repeatable, then hand it off. Document processes and ensure the vertical can operate independently.
Use AI as your default leverage. Leverage AI to handle routine tasks while making strategic decisions.
Who You Are
A few years into your career with a track record of taking ideas from concept to reality.
A builder, not a scaler, with a passion for creating structure and systems.
A generalist capable of working across various functions and domains.
Adept at influencing others and ensuring everyone is aligned towards a common goal.
Curious about the world and quick to form opinions based on incomplete data.
Willing to learn new domains quickly and adapt to changing circumstances.
No prior insurance experience required, but a strong desire to understand the nuances of the industry.
A high-agency operator looking to own a significant piece of a rapidly growing company.
The Reality
This role is highly hands-on and involves frequent context-switching between different aspects of the business. It requires a high degree of autonomy and the ability to make decisions with incomplete information.
What We're Looking For
~3–6 years of experience owning ambiguous problems and delivering results.
Experience launching new products, markets, or verticals at scaled startups or unicorns.
Comfort operating with ambiguity and making decisions based on incomplete information.
Based in San Francisco or willing to relocate.
On-site, in-person work with occasional travel.
Nice to Have
Experience in marketplace, fintech, or other operationally complex/regulated-industry sectors.
Compensation & Logistics
Base salary: $125,000–$170,000, with variable compensation and equity.
Equity: Meaningful, reflecting the early, high-ownership scope of the seat.
Schedule: Monday–Friday, long days, on-site in San Francisco; occasional travel.
Licensing: Open to obtaining a commercial insurance producer license if needed (Harper covers training and the exam).
Benefits: Uber commuter benefits, meals provided, free gym membership, health, dental, and vision insurance.
Hiring Process
Lead screen: Fit and alignment with the founder.
Founder screen: Skills, judgment, and approach to a new market.
Super day: How you operate in real-time, on a real problem.
To Apply
Send your resume and a short pitch: name one industry or kind of business you think is about to need insurance — or need it differently than it does today — and tell us why, plus how you'd test the idea with the first few customers. Tell us about something you took from zero to real scale, too — and the one thing you'd have done sooner.