Growth Workflow Manager, Performance & Paid

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, designed to advance an open, global financial system.

About the role

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Performance marketing is being rebuilt from first principles. The manual processes of bid management, creative iteration, budget allocation, and audience targeting are being replaced by agent systems that detect signals, make decisions, and execute continuously, learning from every result. This is not incremental improvement—it is a different model.

As Growth Workflow Manager (Performance & Paid Growth), you sit at the intersection of paid growth expertise and AI systems thinking. You are the domain expert who makes the automation intelligent. The engineers build what you spec. The agents run what you design. Your job is to define the logic, what signals matter, what decisions should be automated, what guardrails must exist, what the creative feedback loop looks like across paid channels, and then work alongside the build team to bring it to life. While your primary focus is performance and paid growth, you will also contribute to automating other growth levers, including CRO, incentives, referrals, and cross-channel workflows, as the engine expands.

Responsibilities

• Define and spec automation workflows for paid growth, from creative fatigue detection to budget reallocation to geo-level channel mix optimization to audience signal processing
• Work directly with the build team to translate your workflow specs into working agent automations
• QA agent outputs, review what the system produces, identify where it falls short, and define the corrections that improve it
• Refine creative and copy variants generated by the AI creative layer, applying domain judgment to what will perform before the data confirms it
• Define knowledge base inputs for the paid growth agents, including rules, guardrails, and campaign logic that should be codified and kept current
• Monitor workflow performance and continuously improve—this system compounds with your input, it does not run itself
• Extend your systems thinking to other growth levers, such as CRO, incentives, referrals, and lifecycle, as the engine expands across growth functions

Requirements

• 4+ years in performance or paid growth, with experience running campaigns at scale across major paid channels and a deep understanding of the mechanics
• Systems thinking—ability to map a growth workflow as a series of triggers, decisions, actions, and measurements; you think in logic, not just tactics
• Comfort with data—ability to read a performance dashboard, interpret signal from noise, and define what an agent should optimize for
• Prompt engineering curiosity—willingness to learn how to communicate with AI systems precisely and improve their outputs (engineering experience not required)
• Strong written communication—the workflow specs you write become the blueprints engineers build from; clarity matters
• High agency—you define the work, you don’t wait for it to be defined for you

Nice to haves

• Experience with marketing automation, CRM, or lifecycle messaging systems
• Exposure to A/B testing and experimentation frameworks
• Background in fintech, consumer financial products, or regulated industries
• Hands-on experience with workflow automation or no-code orchestration tools

Pay

Compensation Range: $96,000 - $192,000