Growth Manager
txt.com · Irvine, CA · Yesterday
SalesFull-time
Responsibilities
- You are in close contact with our Creator Success and Sales team to use our customers' campaigns for our own awareness and new customer acquisition
- You are looking for strategic partnerships to help us attract more creators and artists to our software
- You define market and customer segmentation, creating and implementing go-to-market strategies, and defining positioning, pricing, and promotion
- You recognize new customer touchpoints and use them specifically with content
- You develop and execute end-to-end campaigns, including audience targeting, messaging, creative direction, and media planning
- You conduct A/B tests to evaluate the effectiveness of growth initiatives and regularly analyze data to make informed decisions
Qualifications
- Experience in Marketing +3 years (If you already have some experience in influencer marketing, that's a big plus)
- You love to use unconventional marketing methods and know how to leverage the reach of creators and artists
- You have in-depth knowledge of digital marketing, content marketing, SEO, SEA and social media
- You have experience in using data analysis tools and the ability to make data-driven decisions
- You have a talent for creating WOW moments and know how to create demand