Growth Marketing Specialist (Funnel & CRO)

Key Responsibilities

• Manage and lead the testing strategy on all funnels, including Demo, Story, and Proven System funnels.
• Develop and execute intentional A/B tests on landing pages, copy, design shifts, and ad creative to improve performance metrics.
• Prioritize tests based on bottleneck diagnosis (e.g., above-the-fold engagement, opt-in to view rates).
• Maintain a weekly testing cadence and ensure 100% documentation of results.
• Create and manage automated follow-up sequences (using tools like SimpleTalk) to increase lead nurture and show rates.
• Maintain a comprehensive funnel mapping system in Notion, documenting traffic types, funnel events, and individual pages.
• Follow established SOPs for funnel test launches to ensure tracking is firing correctly before going live.
• Map all funnel events to Cometly to ensure accurate attribution and performance tracking.
• Set up and manage Cometly dashboards and Ninety scorecards to monitor real-time performance.
• Perform regular audits of all report metrics to identify and fix data flow discrepancies.
• Track and report weekly on KPIs including page views, opt-ins, booked calls, and qualified booked calls.

Experience and Qualifications Required

• Proven experience in digital marketing, specifically focused on CRO, A/B testing, and funnel optimization.
• Proficiency with marketing technology stacks: HubSpot, Cometly, Ninety, and Notion.
• An analytical mindset with the ability to "interrogate" data to find bottlenecks and growth opportunities.
• Strong project management skills and the ability to work independently in a fast-paced, remote environment.
• Bonus: Agriculture background or experience in financial education industries.