Growth Marketing Specialist

Responsibilities

We’re looking for a Growth Marketing Specialist to join a close-knit team that spans performance marketing, brand, content, and inside sales. Strategy here is built collaboratively — you won’t be handed a blank slate and told to figure it out. You’ll execute and support programs where the team collaboratively sets the direction, meaning you get more context, more backup, and less guesswork.

The work touches many disciplines, which makes it interesting, but you'll always have a teammate to partner with.

Qualifications

• 2 to 4+ years of B2B marketing experience with ownership of both paid media and ABM programs
• 2 years experience with Search Engine Optimization; including keyword scopes, metadata development, schema micro data content briefs, data analysis, competitive SERP analysis, and related performance analytics
• AI-forward engineering approach — comfortable leveraging automation, AI agents to scale, smart bidding, and AI-powered tools to improve performance and reporting
• Experience building and analyzing Ahrefs, SEM Rush Screaming Frog, Search Control, Bing Webmaster Tools, and Google Analytics data
• Proven track record managing paid search (Google Ads, Microsoft Ads) and paid social (LinkedIn) with measurable pipeline impact; ABM platform experience (ZoomInfo, 6sense, Demandbase, or AdRoll) strongly preferred
• HubSpot experience; comfort with multi-touch attribution, UTM frameworks, and CRM-synced audience building
• Deep understanding of long B2B sales cycles, complex buying committees, and enterprise deal structures
• Strong analytical skills with the ability to move fluidly between C-suite strategy and in-platform campaign optimization
• Highly collaborative, sales-aligned mindset with strong cross-functional communication skills; experience supporting enterprise or strategic sales teams

Equal Opportunity Statement

At Kastle, we believe that diversity makes us stronger - at work and in the world. Kastle Systems International, LLC is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, marital status, pregnancy or any other basis protected by applicable federal or state laws. The anticipated base salary range for this position is $80,000 – $90,000 annually, depending on experience, skills, education, and other job-related factors. This range reflects base pay only and may not include bonus, commission, equity, or other incentive compensation, where applicable. Actual offers are determined individually based on the candidate's qualifications and internal equity considerations. Kastle Systems (and its affiliate, i2G) offers a competitive benefits package, which may include medical, dental, and vision coverage, 401(k) with company match, paid time off, and other benefits, depending on the position and location.