Growth Marketing Specialist

Key Responsibilities

• Execute strategies to acquire, activate, and retain audiences efficiently across multiple channels.
• Support the development and implementation of go-to-market plans for new products to drive awareness and adoption.
• Optimize user funnels and conversion paths through testing and continuous improvement.
• Identify and implement growth loops and levers (e.g., referrals, sharing incentives) to drive scalable growth.
• Plan and run experiments to test new channels, messaging, and tactics.
• Analyze performance data to generate insights and recommendations for future initiatives.
• Collaborate with across teams to align efforts with business goals.

Requirements

• 2-4 years in growth marketing, digital marketing, audience development, or performance marketing roles.
• Experience with acquisition and retention strategies, funnel optimization, and rapid experimentation.
• Strong analytical skills with ability to interpret data and translate insights into action.
• Familiarity with marketing automation, CRM, and analytics tools (e.g., HubSpot, Google Analytics).
• Excellent communication skills and a collaborative, proactive mindset.
• Experience in media, publishing, SaaS, or health care industries.
• Knowledge of growth hacking frameworks and building scalable growth loops.

Pay

Compensation Range: $55,000 – $60,000 per year, depending on qualifications.

Benefits

Overview: We’re proud to offer a comprehensive benefits package, including:

• Hybrid work schedule
• Health insurance through Cigna (medical & dental)
• Vision coverage through VSP
• Pharmacy benefits through Optum
• RxFSA, HSA, Dependent Care FSA, and Limited Purpose FSA options
• 401(k) and Roth 401(k) with company match
• Pet discount program with PetAssure
• Norton LifeLock identity theft protection
• Employee Assistance Program (EAP) through NYLGBS
• Commuter benefits
• Company-paid Short-Term and Long-Term Disability
• Supplemental Aflac coverage: Accident, Critical Illness, and Hospital Indemnity
• Fertility benefits through Progyny
• Discounts and rewards through BenefitHub