Growth Marketing Specialist

Growth Marketing & Brand Development

• Develop and execute marketing campaigns that support company growth objectives.
• Manage and grow the company's presence across LinkedIn, Instagram, Facebook, YouTube, and other relevant platforms.
• Create engaging content including project highlights, customer success stories, newsletters, blogs, videos, photography, and case studies.
• Cook up and maintain content creation from completed projects, company events, client installations, and industry activities.
• Develop marketing collateral, presentations, brochures, sales support materials, and promotional content.
• Ensure consistent branding and messaging across all company communications.

Relationship Building & Business Development

• Support leadership with business development initiatives and partner outreach efforts.
• Cultivate relationships with architects, interior designers, builders, developers, property managers, consultants, and strategic partners.
• Research target markets, industry trends, and potential business opportunities.
• Aid in lead generation campaigns and follow-up activities through CRM and marketing platforms.

Events & Community Engagement

• Coordinate company networking events, client appreciation events, showroom events, trade shows, educational events, and partner marketing activities.
• Represent ForTech at industry functions, networking groups, community events, and business organizations.
• Manage event logistics, promotions, invitations, attendee communications, and post-event follow-up.

AI, Technology & Innovation

• Utilize AI-powered marketing tools to improve content creation, campaign execution, lead generation, and workflow efficiency.
• Research, evaluate, and implement new marketing technologies, automation tools, and AI platforms that support company growth.
• Identify opportunities to streamline marketing and business development processes through automation and technology.

Analytics & Performance

• Track and report on campaign performance, website traffic, social media engagement, lead generation activities, and event participation.
• Monitor key marketing metrics and recommend improvements based on performance data.
• Prepare monthly marketing reports and growth recommendations for leadership.