Growth Marketing Specialist

Core Responsibilities

• Launch, manage, and optimize campaigns across Google Ads (Search, PMax), Meta/Instagram, YouTube, TikTok, and emerging channels (Reddit, ChatGPT, Apple Search Ads).
• Monitor performance daily and keep reporting on spend, CAC, and efficiency metrics.
• Conduct ongoing keyword research, manage bid strategies, and adjust budgets based on performance.
• Set up and run A/B tests and structured experiments across dimensions such as copy, messaging, creative, geo-targeting, incrementality, and audience.
• Help manage day-to-day influencer operations — sourcing/managing relationships with micro-influencers, partner comms, performance monitoring, activation, invoicing.
• Own day-to-day relationships with external agencies and vendors across podcast, creative, UGC, and affiliate channels — managing deliverables, timelines, and performance accountability.
• Partner with in-house creative and agency teams to analyze what's working across ad creative, identify top performers, and feed data-driven insights back into future creative iterations.

Requirements

• 3 years of hands-on experience in growth marketing, performance marketing, or paid acquisition — internships and agency experience count.
• Proficiency in Google Ads and Meta Ads Manager; bonus if you've also worked in TikTok, YouTube, or other platforms.
• Comfortable pulling keyword reports, adjusting bids, and managing budgets day-to-day.
• Analytical and detail-oriented — you catch the typo in the ad copy, the misallocated budget, and the anomaly in yesterday's spend.
• A self-starter who can move fast with minimal hand-holding in a high-autonomy environment.

Nice to Haves

• Experience managing affiliate programs (Rewardful preferred).
• Familiarity with mobile attribution and analytics tools, particularly AppsFlyer and Google Analytics 4.
• Exposure to app install campaigns and Apple Search Ads.
• Background in AI, video, or creative tools space.

Benefits

Comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.