Growth Marketing Specialist

Position Overview

The Growth Marketing Specialist, reporting to the Demand Generation Director, owns the organic search and channel marketing function within the Demand Generation team. This role is responsible for SEO execution, email campaign management, organic social, industry council and advisory relationships, channel partner communications, and content distribution. It sits at the center of how TrueNAS builds awareness and generates inbound pipeline, and it requires someone who can run all of it, not just one piece.

Base Pay Range

The base pay range of this position is $60,000 to $62,000 USD annually. In addition to base salary, this position is eligible to participate in the Company’s bonus program with a target bonus opportunity of 10% of base salary annually, subject to the achievement of individual and Company performance objectives and the terms of the applicable Company bonus plan. Please note that the provided range reflects the pay spectrum for positions within the same job category as the one to which this position belongs. The final offer will consider various factors, such as location, education, and prior experience, to ensure a comprehensive and fair compensation assessment.

Benefits

• Health, dental, vision, disability, and life insurance
• Paid time-off
• 401(k)
• Health and flexible spending accounts
• Stock purchase plan

Day-to-Day

The essential functions and responsibilities for this position include, but are not limited to, the following:

• SEO / AEO
• Email Marketing
• Organic Social
• Channel Partner Communications
• Content Distribution

Education and Experience

We have identified the following programs, experience, and knowledge that have helped others find success in this role at TrueNAS. We understand, though, that knowledge comes from many forms of learning and experiences. Above all, we consider a person’s potential impact in the role and value their unique path to this point in their career.

• A degree in marketing, communications, business, or a related field — or equivalent practical experience
• 2–4 years in SEO, digital marketing, or a channel marketing role where you were the person doing the work, not delegating it; a track record of owning multiple channels without a large team supporting you
• Working knowledge of search intent, on-page optimization, content briefs, and internal linking; familiarity with at least one SEO platform (Ahrefs, Semrush, or equivalent)
• Hands-on experience with an email platform (HubSpot, Klaviyo, Marketo, or similar), a CMS (WordPress, Webflow, Contentful, or similar), and a social scheduling tool
• Regular, practical use of AI tools for drafting, content repurposing, copy variants, and research — without needing setup support; ability to recognize and correct subpar output
• Demonstrated system for managing competing priorities across multiple distinct workstreams
• Ability to review most content before it goes out — including AI-assisted drafts — and make it publication-ready

Nice to Have

• Experience in B2B tech or a market where the buyer is technical or skeptical
• Council, association, or advisory management experience
• A content property you've grown independently — a newsletter, a site, a social account — with real traffic or engagement numbers

Equal Employment Opportunity

iXsystems DBA TrueNAS, Inc provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.