Growth Marketing Specialist

About the role

The Growth Marketing Specialist will support and optimize paid media, account-based marketing, and SEO programs. Working with performance, brand, content, and Inside Sales teams, this person will build targeted audiences and help generate measurable enterprise pipeline.

Responsibilities

• Execute paid media campaigns in Google Ads and LinkedIn Ads based on strategies developed with performance and brand teams.
• Build audience segments and refine campaign targeting.
• Track campaign performance and report findings to the broader team.
• Create account lists and top-of-funnel audiences for Inside Sales.
• Collaborate with the Inside Sales Manager on account-based campaigns for specific verticals.
• Run LinkedIn lead-generation campaigns with support from the marketing team.
• Conduct keyword research and competitive analysis using Ahrefs and ZoomInfo intent data.

Qualifications

• 2-4+ years of B2B marketing experience, including ownership of paid media and ABM programs.
• At least two years of SEO experience covering keyword scopes, metadata, schema microdata, content briefs, data analysis, competitive SERP analysis, and performance analytics.
• Comfortable using automation, AI agents, smart bidding, and AI-powered tools to improve performance and reporting.
• Experience building and analyzing data from Ahrefs, Semrush, Screaming Frog, Search Control, Bing Webmaster Tools, and Google Analytics.
• Experience with an ABM platform such as ZoomInfo, 6sense, Demandbase, or AdRoll is strongly preferred.
• HubSpot experience and familiarity with multi-touch attribution, UTM frameworks, and CRM-synced audience building.
• Understanding of long B2B sales cycles, complex buying committees, enterprise deal structures, and cross-functional sales alignment.

Compensation and Benefits

Base salary: $80,000-$90,000 per year.
A competitive benefits package may include medical, dental, and vision coverage, a 401(k) with company match, paid time off, and other benefits, depending on the position and location.