Growth Marketing Specialist

Responsibilities

Supporting campaign execution in Google Ads and LinkedIn Ads based on strategy set with the performance and brand teams
Building audience segments and assisting with targeting refinements
Tracking performance and reporting findings back to the team
ABM and BDR Support
Building account lists and top-of-funnel audiences for our inside sales team
Collaborating with the Inside Sales Manager on account-based campaigns for specific verticals
Running LinkedIn lead gen campaigns with support from the broader marketing team

Qualifications

• 2 to 4+ years of B2B marketing experience with ownership of both paid media and ABM programs
• 2 years experience with Search Engine Optimization; including keyword scopes, metadata development, schema micro data content briefs, data analysis, competitive SERP analysis, and related performance analytics
• AI-forward engineering approach — comfortable leveraging automation, AI agents to scale, smart bidding, and AI-powered tools to improve performance and reporting
• Experience building and analyzing Ahrefs, SEM Rush Screaming Frog, Search Control, Bing Webmaster Tools, and Google Analytics data
• Proven track record managing paid search (Google Ads, Microsoft Ads) and paid social (LinkedIn) with measurable pipeline impact; ABM platform experience (ZoomInfo, 6sense, Demandbase, or AdRoll) strongly preferred
• HubSpot experience; comfort with multi-touch attribution, UTM frameworks, and CRM-synced audience building
• Deep understanding of long B2B sales cycles, complex buying committees, and enterprise deal structures
• Strong analytical skills with the ability to move fluidly between C-suite strategy and in-platform campaign optimization
• Highly collaborative, sales-aligned mindset with strong cross-functional communication skills; experience supporting enterprise or strategic sales teams