Growth Marketing Manager, Performance & Social

Performance Marketing (Core Mandate)

• Own paid performance across search and social, from strategy through daily execution and optimization
• Manage spend against pipeline and efficiency targets, and make the allocation calls
• Own web conversion rate optimization across landing pages and on-site experience
• Drive backlinking and other earned-visibility strategies to build domain authority and organic reach
• Support the ABM program with personalized targeting and experimental optimization
• Run audience, creative, and spend testing, and scale what earns it
• Own performance analytics across funnels and attribution

Social Channels (Owned)

• Own organic social across the company page and executive amplification
• Manage day-to-day execution of paid and organic social, with a clear point of view on reach, engagement, and conversion
• Translate social engagement into measurable pipeline contribution

Public Relations (with Content Marketing)

• Collaborate with Content Marketing to run the PR program in house, keeping coverage moving and on message
• Place press releases, announcements, and reactive news opportunities across product launches and company milestones
• Amplify earned coverage across social and owned channels to extend its reach
• Track PR performance and tie coverage back to awareness and pipeline where possible

Analytics & Reporting

• Track and report on performance, social, and PR, including spend efficiency, conversion, coverage, and overall pipeline impact
• Share results and tradeoffs with the team using a clear measurement framework
• Work daily across our GTM stack: HubSpot, Clay, Common Room, 6sense, Salesforce, Google Analytics, Google Tag Manager, Scrunch, and Ahrefs, and improve workflows, automation, and data quality throughout

What We're Looking For

• A strong data-first, experiment-based mentality: you form hypotheses, test fast, read the data honestly, and scale only what earns it
• An AI-first operator who uses tools like Claude and Codex to move faster, automate the manual, and scale your own output
• Demonstrated ability to own paid performance across search and social and manage spend to pipeline and efficiency targets
• Hands-on expertise in web CRO and earned-visibility tactics like backlinking
• Experience owning organic and paid social with a clear point of view on what converts
• Experience running PR in house, with strong writing and news sense
• Analytical operator who lives in dashboards and attribution and can defend spend decisions with data
• Hands-on with a modern GTM and analytics stack: HubSpot, Clay, Common Room, 6sense, Salesforce, Google Analytics, Google Tag Manager, Scrunch, and Ahrefs
• Strong project management and communication skills

Compensation Range

$110K - $130K

Why This Role Matters

This role owns the paid engine, social presence, and PR program that bring buyers to us, convert them, and build our voice in the market.

Job Details

Location: Boston, MA, Remote
Job Type: remote
Posted: 3 days ago
Categories: Marketing