Marketing & Growth Manager

K1 Speed is where speed, competition, and entertainment come together. Our two Kansas City area locations deliver high performance electric indoor kart racing, arcade games, food and drinks, and unforgettable experiences for racers of every skill level, families, parties, and corporate groups. OverviewWe are seeking an experienced and results driven Marketing & Growth Manager who can make sure the entire Kansas City market knows who we are. This newly created, full time position will serve as our primary internal marketing role, working directly with ownership to turn creative ideas, smart advertising, and bold campaigns into more racers, repeat visits, group events, and measurable revenue growth. This is a hands on individual contributor position with no direct reports. The person selected will manage content creation, social media, paid advertising, marketing budgets, email marketing, customer retention, local media, partnerships, community outreach, group event lead generation, and customer communications. Paid advertising and campaign management will be a major focus of this role. This is not an entry level marketing or social media position. We are seeking an accomplished professional who can demonstrate previous results and take ownership of the marketing function with a high level of independence, professionalism, and accountability. Duties and ResponsibilitiesDevelop and execute a comprehensive marketing and growth strategy focused on increasing Arrive & Drive traffic, repeat visits, customer retention, group event bookings, and overall revenuePlan, film, edit, and publish engaging social media and advertising content for both locationsManage local social media accounts, including content calendars, posting schedules, audience engagement, and performance trackingDevelop, manage, and continually optimize paid advertising campaigns across Google, Meta, TikTok, and other relevant platformsManage the overall marketing budget and recommend how funds should be allocated across digital advertising, local media, partnerships, and traditional marketing opportunitiesEvaluate local advertising opportunities such as billboards, sporting venue signage, sponsorships, print placements, community events, and other forms of local mediaCommunicate with advertising representatives and vendors, review proposals, negotiate pricing when appropriate, and make informed recommendations to ownershipDevelop email marketing campaigns using our existing customer database to promote offers, events, leagues, and other opportunitiesSegment customer data and build targeted or automated campaigns designed to encourage repeat visits and reconnect with inactive customersWork closely with the Group Events team to develop corporate outreach campaigns, generate qualified leads, and increase event bookingsCreate sales materials, presentations, promotional content, and other resources that support corporate and group event growthIdentify and develop relationships with local businesses, schools, community organizations, hotels, attractions, sports organizations, and other potential partnersDevelop promotions and campaigns around holidays, seasonal opportunities, special events, leagues, and slower business periodsMonitor and respond to messages received through the info@k1speedkc.com email account, including general customer inquiries and escalated concernsHelp manage the company’s online reputation by monitoring and responding to customer reviews, comments, and social media messagesMaintain Google Business Profiles, local business listings, digital screens, printed signage, and other customer facing marketing materialsTrack marketing expenses, advertising performance, website traffic, customer engagement, leads, bookings, and revenuePrepare regular reports for ownership and provide recommendations based on marketing performance, customer trends, and business resultsMaintain consistent branding and ensure that all content and campaigns follow K1 Speed brand standardsCoordinate with outside photographers, videographers, designers, media companies, and other vendors when specialized support is neededAssist with other marketing, growth, outreach, and customer communication responsibilities as needed Job RequirementsBachelor’s degree in Marketing or a directly related field, such as Advertising or Strategic Communications, with at least five years of professional marketing experience, is strongly preferredCandidates without a bachelor’s degree will only be considered if they have at least seven years of directly relevant professional experience and can provide clear evidence of successful results achieved for other businessesProfessional experience developing, managing, and optimizing paid advertising campaigns is requiredProven experience managing a marketing budget across multiple digital and traditional advertising channels is requiredA professional portfolio with examples of previous content, advertising, email, or campaign work is requiredCandidates must be prepared to discuss previous campaigns, approximate budgets managed, strategies used, and measurable results achievedStrong working knowledge of Google Ads, Meta Ads, campaign targeting, audience development, budget pacing, performance measurement, and campaign optimizationProfessional experience filming and editing short form video content for platforms such as Instagram, Facebook, and TikTokStrong proficiency with Adobe Creative Cloud applications, including Photoshop, InDesign, and Illustrator, is requiredProfessional experience filming and editing short form video content, with proficiency in Adobe Premiere Pro, Final Cut Pro, or similar professional video editing software, is requiredExperience evaluating or purchasing traditional and local advertising, including billboards, venue signage, sponsorships, print placements, or similar opportunities, is strongly preferredExperience with email marketing, customer databases, audience segmentation, and automated campaigns is strongly preferredExcellent written communication, copywriting, customer service, and relationship building skillsStrong analytical, organizational, and project management abilitiesAbility to work independently, manage competing priorities, meet deadlines, and move projects forward without constant directionAbility to collaborate effectively with ownership, location managers, the Group Events team, staff members, corporate representatives, advertising representatives, and outside vendorsThis position will be based primarily at our Lee’s Summit location. Candidates must have reliable transportation and be able to work regularly at both Kansas City area locations Compensation and BenefitsCompensation: $60,000 to $85,000 per year depending on qualifications, experience, and demonstrated resultsPaid time offMedical, dental, and vision insurance plan options Schedule RequirementsThe standard schedule for this position is Monday through Friday from 8:00 AM to 5:00 PM. However, the person selected must be consistently ready, willing, and able to work outside of those hours and beyond the standard 40 hour workweek when business needs require it. K1 Speed is often busiest during evenings, weekends, holidays, and school breaks. Schedule flexibility is an essential requirement of this position, as some of the best opportunities to film content, capture busy periods, attend special events, support major promotions, and connect with customers will occur outside of traditional business hours. This is a full time position with significant autonomy, direct access to ownership, and the opportunity to build and shape our local marketing strategy. If you’re an accomplished marketing professional who understands paid advertising, budget management, content creation, and local media and can turn creative strategies into measurable business growth, we encourage you to apply and join the K1 Speed team.