Growth & Marketing Manager

About the role

Benjamin Franklin Plumbing has experienced rapid growth over the past several years and we're just getting started. Our next phase includes expanding throughout West Michigan while becoming the most trusted plumbing company homeowners, property managers, and businesses think of first. We're building a company where great ideas are encouraged, creativity is rewarded, and every employee has the opportunity to make a meaningful impact. If you enjoy freedom, ownership, and seeing your ideas come to life, you'll thrive here.

Responsibilities

• Develop and execute our entire marketing strategy, including: Google Business Profile optimization, online review strategy and reputation management, Google Local Services Ads (LSAs), Pay-Per-Click campaign management and vendor oversight, Search Engine Optimization (SEO), AI Search Optimization (ChatGPT, Gemini, Perplexity and emerging platforms), website management and ongoing improvements, social media strategy and content creation, email marketing campaigns, community outreach and local events, referral and customer loyalty programs, property manager and commercial partner communications, marketing analytics and reporting.
• Manage multiple projects without losing attention to detail.
• Take ownership instead of waiting for direction.
• Build innovative campaigns competitors haven't thought of yet.

Requirements

Preferred experience with: Google Business Profile, Google Local Services Ads, Google Ads, SEO, AI-driven search optimization, website management (WordPress or similar CMS), social media management, email marketing platforms, analytics and reporting tools, graphic design platforms (Canva or Adobe), CRM or ServiceTitan experience.

Qualifications

Experience with:

• Google Business Profile
• Google Local Services Ads
• Google Ads
• SEO
• AI-driven search optimization
• Website management (WordPress or similar CMS)
• Social media management
• Email marketing platforms
• Analytics and reporting tools
• Graphic design platforms (Canva or Adobe)
• CRM or ServiceTitan experience (plus)

Skills

Think creatively and solve problems. Love data as much as creativity. Curious about AI and emerging marketing technology. Enjoy learning and improving every week. Take ownership instead of waiting for direction. Want to build a long-term career, not just hold another marketing job. Believe marketing should produce measurable business results.

Benefits

• Health insurance
• Opportunity for advancement
• Paid time off
• 401(k) + Employer Match
• Medical, Dental, Vision and Life Insurance
• Emergency savings account + Employer match
• Gym membership
• Paid holidays
• Advancement opportunities
• Parties and Family Events

Pay

$65,000.00 - $85,000.00 per year

Schedule

Flexibility— We want YOU to have time for the most important things in your life. Our scheduling is flexible.

Join the Benjamin Franklin Plumbing Team!

If you have a great attitude and a strong work ethic, and are someone who takes pride in the work you do, then we want to hear from you! Each franchise location is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. The franchisee sets their own compensation and benefits. All inquiries about employment, benefits, scheduling, and compensation at this franchise should be made directly to the franchise location, and not to Benjamin Franklin Plumbing Corporate.