Growth & Marketing Manager

Responsibilities

• Develop and execute marketing strategies that increase memberships, program participation, and customer retention.
• Plan and manage marketing campaigns across digital, print, email, website, and social media platforms.
• Create compelling communications that educate, engage, and inspire current and prospective customers.
• Maintain a consistent and professional Shaker Rocks brand across all channels.
• Build and maintain partnerships with schools, businesses, healthcare providers, nonprofits, and community organizations.
• Identify new opportunities for memberships, corporate events, youth programs, and community engagement.
• Represent Shaker Rocks at networking events and community functions.
• Track key performance metrics including membership growth, lead generation, campaign effectiveness, customer retention, and retail performance.
• Use data and customer insights to improve marketing strategies and support leadership decision-making.
• Prepare regular reports on marketing performance and business growth.
• Manage retail purchasing, inventory, vendor relationships, and merchandising.
• Maintain accurate inventory levels and maximize profitability through thoughtful product selection and purchasing.
• Monitor retail sales trends and recommend improvements.
• Serve as an active member of the leadership team.
• Support special events and major facility initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent experience).
• Work experience in marketing, sales, business development, or related leadership.
• Strong analytical and organizational skills.
• Excellent written and verbal communication.
• Experience with CRM systems, Webflow, and marketing analytics.
• Experience managing digital advertising.
• Experience with email marketing platforms.
• Experience managing retail inventory.
• Familiarity with Google Analytics and dashboard reporting.
• Climbing experience or willingness to become an active member of the climbing community.

Compensation

• Starting salary DOE: $49,000 - $65,000/year
• 3 weeks paid time off
• 401(K) with employer match
• Medical insurance plan option
• Employee Assistance program – free confidential support for stress, financial planning, legal issues, etc.
• Shaker Rocks membership for you, your significant other and any children
• Pro shop and industry discounts
• Professional development opportunities