Marketing and Growth Manager

About the role

You'll report directly to the Head of Growth and own marketing across both locations. This role encompasses brand and content, patient acquisition, agency and partner management, events, and performance. You set the strategy and execute it—comfortable with ambiguity, ruthless about prioritization, and just as capable of writing a campaign brief as pulling performance data yourself.

Responsibilities

• Brand & Content
  • Own the content calendar and strategy across Instagram, TikTok, LinkedIn, Substack, and Reddit for both SMILE HOUSE and Dr. Levine's personal brand
  • Brief and manage content creators, videographers, and the graphic designer; develop quarterly strategies aligned to campaigns and brand pillars
  • Ensure all content reflects the SMILE HOUSE / JBL voice—cohesive and intentional across every touchpoint, from social to in-office signage to patient materials
• Agency & Partner Management
  • Serve as day-to-day contact for PR agency, social media manager, paid media partners, and web and design vendors—own every relationship, deliverable, and timeline
  • Keep all partners on brief, on brand, and accountable to outcomes; know when to lean on them and when to handle things in-house
  • Evaluate and onboard new vendors as the brand scales; maintain a lean, high-performing agency ecosystem
• Patient Acquisition & Performance
  • Own new patient acquisition across paid, organic, and referral channels—leads, attribution, conversion, and the referral incentive program
  • Build and maintain performance dashboards
  • Work with ops and clinical teams to understand what's converting; develop campaigns that drive bookings at both locations
• Partnerships & Events
  • Identify, pitch, and manage exciting partnerships
  • Plan and execute in-person events end-to-end
• Website & Digital Presence
  • Own both Webflow sites: manage updates, coordinate with the developer, and close gaps without waiting for a project to be scoped
  • Maintain tracking infrastructure and verify data integrity across analytics platforms
• Email & Patient Communications
  • Own all email and SMS campaigns—across Customer.io, Weave, and Dental Intel
  • Brief and approve all designs before deployment; maintain newsletter cadence on Substack and LinkedIn
• Paid Media & SEO
  • Drive SEO across all site pages in coordination with the digital agency
  • Manage paid media partners (Meta, Google Ads)—own budgets, review performance, and hold them accountable
  • Oversee campaign launches from brief to go-live; evaluate new channels as the brand scales
• Influencer & PR
  • Coordinate with PR partners on campaign timelines, podcast bookings, press coverage, and paid amplification—keeping all parties synchronized
  • Run the influencer program end-to-end: outreach, vetting, contracting, visit scheduling, content deliverables, and conversion tracking

Requirements

• 6–8 years of marketing experience across brand, content, and execution—ideally in consumer, wellness, hospitality, or premium healthcare
• A strong writer with a good eye—you produce polished copy and direct design work without a team behind you
• Hands-on with modern tools: Claude, ChatGPT, Canva, Adobe, Figma, Webflow, Meta Ads Manager, GA4/GTM, Customer.io, Weave, and Supermetrics (or equivalents)
• Experienced managing agency and freelance partners, and comfortable holding them accountable
• Analytically capable—you pull and interpret data across platforms and turn it into decisions
• A natural relationship builder who can spot a partnership opportunity, make the call, and close it
• Based in NYC and excited to work alongside the team in-person at our Tribeca and Upper East Side locations

Nice to have

• Experience in dental, medspa, or premium healthcare
• Familiarity with the NYC press and influencer ecosystem
• A track record executing events from scratch
• Comfort in a founder-led, fast-moving environment

Who You Are

• Strategist and executor—you set the plan and get it done
• Storyteller—you translate brand vision into campaigns that feel intentional
• Partner manager—you know how to get the best out of agencies and hold them accountable
• Systems thinker—you build SOPs and workflows that scale
• Resilient and self-directed—you manage a full calendar, handle ambiguity, and respond to what's happening in real time
• AI-native—you use Claude, ChatGPT, and AI tools as a core part of how you work

Why this role

This is a rare opportunity to own the marketing function of a brand doing something genuinely different in a category that rarely earns press, patient loyalty, or cultural relevance—and already has all three. You'll have direct access to a founder with a strong point of view, real campaign budgets, an established agency ecosystem, and the creative latitude to build something that lasts. Recent campaigns have included collaborations with high-profile athletes and national press placements. The brand has a defined aesthetic identity, a differentiated clinical story, and an audience that's already leaning in. The infrastructure is in place—we need someone to run it at its full potential.