Growth Marketing Manager

About the role

Own revenue lifecycle programs that create and accelerate pipeline. Work closely with Growth and Sales to design and run programs that move target accounts from early-stage opportunities to closed-won, using email and lifecycle journeys, paid social, ABM, AI workflows, and field marketing support.

Responsibilities

• Pipeline acceleration: Build and run programs that drive early-stage conversion, staying close to active deals and partnering with AEs and SDRs to identify gaps, surface next-best actions, and unblock progress.
• Lifecycle & nurture: Design and own post-research/discovery follow-up flows and stage-specific nurture sequences tailored by persona and vertical, including build, QA, launch, and optimization across our tools (Clay, Unify, marketing automation, outbound platforms).
• Stalled & dark pipeline re-engagement: Monitor stalled and dark opportunities, propose the best next step (multi-threading, content, re-framing value, or a clean DQ), and partner with sales and the pipeline council to turn action items into concrete campaigns.
• Target account & field marketing support: Help prioritize which early-stage deals and accounts get field marketing attention, and run pre- and post-event programs (invites, reminders, post-event nurtures) that convert engaged leads into opportunities.
• Delight moments & gifting: Coordinate fun, on-brand swag and gifts at key milestones (POC start, key meetings) to keep momentum, and operationalize with sales when and how gifting is triggered and measured.
• AI-powered execution: Use AI tools (Clay, Unify, Claude / Claude Code, Perplexity) to research accounts, enrich contacts, generate and personalize outreach, and continuously experiment with workflows that let you run more targeted plays, faster.
• Website & funnel conversion: Partner with the broader team on refining the key pages, forms, and flows that support opportunity creation and acceleration.

Requirements

• 4-7 years of experience in growth, lifecycle, demand, or revenue marketing, ideally at a B2B SaaS company.
• You've built and owned lifecycle, nurture, and ABM programs that move opportunities through stages, not just top-of-funnel lead gen.
• You love being close to deals and partnering with sales, not running campaigns at a distance.
• You're hands-on in the tools, building sequences, pulling lists, segmenting accounts, QA'ing sends, and iterating quickly.
• You've used AI tools in your day-to-day for research, enrichment, content, and prioritization, and enjoy turning them into repeatable playbooks.
• Experience with our stack: Clay, Unify, Salesforce, HubSpot, and modern outbound/sequencing platforms.
• A track record running pre- and post-event field marketing programs that produced measurable pipeline.
• Comfort with SQL, AI tooling, or self-serve BI to pull your own data and report on program impact.
• Experience designing gifting and "delight" programs tied to deal-stage triggers.

Qualifications

Commensurate with experience.

Skills

• Strong communication and collaboration skills.
• Ability to work independently and manage multiple projects simultaneously.
• Proficiency in CRM systems (Clay, Unify, Salesforce, HubSpot).
• Experience with AI tools (Clay, Unify, Claude / Claude Code, Perplexity).
• Excellent project management and organizational skills.

Benefits

• Take what you need vacation policy (subject to local requirements; UK employees receive 25 days of statutory leave).
• Medical, Dental, and Vision benefits for you and your family.
• Life Insurance and Disability Benefits.
• Retail Plan (e.g., 401K, pension).
• Parental Leave.
• Fertility and family building benefits through Carrot.
• Daily lunches and snacks in the office to keep you at your best.