Growth Marketing Manager

Growth Strategy

Own the development and execution of growth marketing strategies that generate qualified opportunities for the Corporate Partnerships team across four business lines.

Pipeline

Create and optimize scalable demand generation programs that consistently drive awareness, engagement, and new partnership opportunities.

Multi-Channel Campaigns

• Plan and execute integrated campaigns across email, outbound outreach, content marketing, social media, events, and emerging channels to grow the partnership pipeline.

Funnel Optimization

Continuously improve lead qualification, nurturing, conversion rates, and partner acquisition through testing, data analysis, and funnel optimization.

Data into Action

• Monitor marketing performance, campaign effectiveness, and pipeline health, translating insights into recommendations that improve growth and ROI.

Inbound Demand

• Identify new opportunities to attract prospective partners through compelling positioning, thought leadership, content, and brand-building initiatives.

Partner Across Teams

• Collaborate closely with Corporate Partnerships, Marketing Communications, and Business Intelligence teams to align marketing efforts with growth goals and ensure a seamless prospect experience.

Strategic Relationships

• Engage with internal stakeholders, industry organizations, and corporate partners to uncover opportunities and support long-term growth.

Stay Ahead of the Market

• Monitor industry trends, competitor activity, and emerging partnership opportunities to inform strategy and identify new avenues for growth.

Marketing Investments

• Oversee lead generation budgets, vendors, marketing technology, and sponsorship opportunities to maximize impact and return on investment.

Benefits & Perks

• Health & Insurance
  • Medical, Dental, and Vision Coverage - Multiple plan options, including PPO and High-Deductible Health Plan (HDHP).
  • Company-Paid Life Insurance - $15,000 basic coverage, plus voluntary options available.
  • Short- & Long-Term Disability - Fully paid by the company.
  • Employee Assistance Program (EAP) - Free, confidential counseling and resources for you and your family.
  • Supplemental Insurance Options - Accident, Critical Illness (includes infertility coverage), and Hospital Indemnity plans available for added peace of mind.
  • Financial Wellness 401(k) Retirement Plan - Immediate eligibility with company match up to 5%; full vesting after 5 years.
  • Flexible Spending Accounts & Health Savings Account (HSA) - Pre-tax savings for healthcare and dependent care expenses.
  • Time Off & Leave
    • Vacation, sick leave, and paid volunteer time off.
  • Parental Leave - 12 weeks paid for birthing parents | 2 weeks paid for non-birthing parents | Available for adoption as well.
  • Paid Time Off - Vacation, sick leave, and paid volunteer time off.
• Learning & Growth
  • Professional Development - Access to LinkedIn Learning and tuition reimbursement.
  • Learning Time - Team members are encouraged to spend 40+ hours on development.
• Wellness & Perks
  • HealthJoy App – Included with medical insurance to simplify healthcare navigation and support.
  • Wellness & Recognition – Incentives, recognition gifts awarded for work anniversaries & birthdays.
  • Exclusive Discounts & Free Admission – Tree Adventure, Arbor Lodge State Historical Park, golf and more.