Growth Marketing Manager

Job Summary

The Growth Marketing Manager is responsible for delivering leads to achieve Truckstop's revenue targets. They manage a multi-million-dollar budget and oversee internal and agency teams.

Essential Job Functions

• Develop and execute campaigns aligned with the marketing strategy to drive new customer acquisition and growth.
• Optimize the demand generation marketing mix to meet lead-generation and eCommerce conversion goals.
• Execute integrated campaigns for B2C and B2B audiences with a data-driven approach.
• Manage paid media agency relationships, set clear goals, and provide feedback to achieve monthly projections.
• Drive customer acquisition through efficient management of paid marketing channels.
• Collaborate cross-functionally with various teams to deliver creative, compelling, and results-driven campaigns.
• Cultivate relationships with third-party industry partners to leverage placement opportunities and grow Truckstop’s network.
• Work closely with Sales Leaders to handle leads from the Demand Generation team and provide guidance.
• Partner with the Marketing Operations team to build campaign tracking processes, develop dashboards, and establish KPIs for monitoring campaign success.
• Distribute weekly updates on demand generation activities to marketing and sales leaders.
• Contribute to budget planning and forecasting, including quarterly and annual projections.
• Oversee vendor contracts, insertion orders (IOs), and invoices.
• Stay current on emerging opportunities and best practices in demand generation and digital marketing.
• Research, recommend, and implement strategies to drive brand awareness, increase impressions, and support the New Logo customer journey.

Position Requirements

• Bachelor's degree in marketing, business management, or a related field, or equivalent professional experience.
• Proven experience managing complex, multichannel lead generation programs.
• Minimum of 8 years of marketing experience, including extensive expertise in managing digital advertising campaigns on platforms such as Meta, LinkedIn, and Google Ads, as well as collaborating with paid media agencies.
• Strong analytical skills with extensive experience analyzing campaign performance using ad platforms, Google Analytics 4, Salesforce, or other web analytics tools.
• Proven ability to present insights effectively to cross-functional teams and leadership.
• Creative acumen, with a keen eye for high-performing creative assets and experience working closely with creative teams to develop content that converts.
• Understanding of SEO performance and its role in driving traffic and conversions.
• Driven by metrics and performance goals, with a proven ability to build and achieve target enrollment forecasts.
• Strong organizational skills with the ability to develop and execute detailed project plans.
• Effective collaborator, skilled in influencing and working across matrixed organizations.
• Excellent written and verbal communication skills, including the ability to present and report effectively to executive leadership.
• Proven experience in managing cross-functional teams.
• Analytical and results-oriented, with a focused and goal-driven work style.

Additional Information

Physical Demands: Minimum physical exertion. While performing the duties of this position, the employee is frequently required to sit, communicate, reach, and manipulate objects, tools or controls. The position requires mobility. Duties involve moving materials weighing up to 5 pounds on a regular basis. Manual dexterity and coordination are required over 75% of the work period while operating equipment such as computer keyboard and mouse.

Work Environment: The working conditions will vary between an office environment and a remote home environment. The ideal protected indoor work environment is a clean, non-hazardous work area. The noise level in the work environment is typical of most office or remote home environments with telephones, personal interruptions, and background noises.

EEO Statement

Truckstop.com provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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