Growth Marketing Manager

Position Summary & Day-to-Day Responsibilities

Own and scale Maverik’s highest-impact marketing growth programs, including digital couponing, age-gated campaigns, retail media network, and online ordering. Key focus of driving measurable increases in store trips, basket size, and overall sales.

Lead strategy, testing, and optimization of promotional and channel programs across Maverik’s retail ecosystem to influence real-time customer purchase behavior.

Build and scale new growth capabilities for marketing in Maverik stores with identifying industry trends and emerging tools (e.g., retail media expansion, AI-driven marketing, new promotional technologies), launching pilots, and operationalizing successful programs across the store network.

Drive cross-functional execution across Category, Operations, Digital, and Creative teams to bring age gated and RMN campaigns and new initiatives to market, focusing on ensuring alignment on offers between CatMan + Price Op, messaging, and in-store execution that delivers a seamless and effective shopper experience.

Establish a disciplined test-and-learn model across all growth initiatives through collaboration with Liesel + Jaxon working on understanding and speaking to customer segmentation, including Agentic AI segments, measuring sales impact, customer response, and in-store conversion to continuously improve promotions, media effectiveness, and new program performance.

Drive cross-functionally through campaign planning and execution, while supporting Creative, Digital and PR relationships.

Understand core customer and positioning within each campaign to ensure best go-to-market strategy.

Ensure adventure brand consistency by aligning messaging with brand equity, voice, and storytelling priorities.

Serve as a brand champion by effectively communicating brand plans and priorities to internal and external stakeholders.

Qualifications

• Bachelor’s Degree in related field preferred.
• 5+ years of experience in Marketing and Consumer Marketing.
• Experience in the convenience store or food service industry a plus.

Skills

• Strong communication and leadership skills.
• Ability to work collaboratively with cross-functional teams.
• Experience with customer segmentation and data analysis.
• Knowledge of emerging marketing technologies and tools.

Benefits

• Full Health, Dental, and Vision Package with company contribution to cost.
• In-Store and Fuel Discounts.
• Retailer Retirement plan with company match (401K).
• Eligible for the annual incentive bonus program.
• Profit Sharing: When Maverik succeeds, so do you.