Growth Marketing Manager

About the role

The Growth Marketing Manager is a senior individual contributor at the intersection of business development, community-building, and data-driven marketing. You'll own on-the-ground growth efforts in our new SLC market while partnering with the Director of Marketing and company leadership to build a repeatable playbook for future launches. There's a clear pathway to management as the team grows.

The Ideal Candidate

• Motivated by patient access — understanding that every new market launched means more children getting care
• Has deep roots in or strong familiarity with the Utah healthcare landscape, and/or has successfully launched healthcare services in new markets
• Is a natural relationship-builder who earns trust quickly with providers, community leaders, and executive stakeholders
• Is excited to build a network from scratch, including doing cold outreach
• Is data-fluent: comfortable setting KPIs, tracking performance, and adjusting strategy based on results
• Thrives in a fast-moving environment, has low ego, high integrity, and a collaborative spirit

What You'll Own

• Provider Relations & Referral Development
• Community & Local Partnerships
• Corporate & Strategic Partnerships
• Advertising & Paid Media
• New Market Launch & Clinic Growth

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field; equivalent experience considered
• 5–7+ years in growth marketing, business development, or market expansion — with at least 2 years in a healthcare setting
• Demonstrated experience building provider or referral networks in a clinical environment
• Proven track record developing high-value partnerships with healthcare systems, payers, or large institutions
• Experience managing both digital and traditional advertising campaigns with measurable results
• Strong analytical skills; proficiency with CRM tools (Salesforce, HubSpot) and marketing analytics platforms
• Excellent written and verbal communication skills, including comfort presenting to and cold-outreaching executives
• Familiarity with the Utah/SLC healthcare market is a strong plus
• Understanding of HIPAA and healthcare marketing compliance requirements

Location

Hybrid, based in Salt Lake City. Regular in-market presence required; some travel to Colorado and future markets as the company grows.

Compensation & Benefits

• $90,000–$120,000/year, based on experience
• Bonus eligible up to 40% annually
• Comprehensive medical, dental, and vision coverage
• 401(k) with company match after 1 year
• Tenured PTO, FSA options, and company-paid life insurance
• Professional development support

Equal Employment Opportunity

We are an equal opportunity employer and do not discriminate based on race, color, religion, national origin, sex, age, disability, or any other status protected by law. Woven Care uses e-Verify to authorize eligibility for employment.