Growth Marketing Manager

What You'll Do

• Own and scale the growth marketing engine
• Build a predictable engine that converts brand awareness into qualified pipeline and self-serve installs, with success measured on signups, demos, trial-to-paid conversion, and first-90-day customer outcomes
• Drive strategy and execution across paid acquisition, SEO, AEO/GEO and the marketing website, and own the reporting and analytics that explain how each is performing
• Optimize the full conversion funnel, from website visitor to self-serve customer or qualified sales pipeline, with relentless focus on conversion rate optimization at every stage
• Manage the growth marketing budget with clear ROI targets and efficient capital allocation across channels. Execute and iterate hands-on
• Roll up your sleeves on paid campaign architecture, audience segmentation, and bid strategy
• Own the conversion layer of the marketing website and landing pages: conversion rate optimization, CTA and form testing, install and demo flows, and messaging iteration
• Drive AEO and SEO investment and strategy, building durable organic channels alongside performance channels, and build the system that helps every team think AEO-first
• Build, test, and iterate on growth loops from acquisition through to inside the product, in close collaboration with Growth Product
• Build the content strategy engine
• Own the strategy, tooling, and tracking behind a programmatic, AI-assisted content engine designed to compound SEO and AEO performance
• Build the shared stack, voice, and goals that let multiple contributors produce content from the same playbook, and instrument the tracking to monitor progress
• Produce high-impact content yourself where it matters: surface recurring questions from support and social and repurpose what already works. Stand up referral and emerging channels
• Build and scale customer referral engine(s) from incentive design to measurement and optimization
• Scout, pilot, and scale emerging acquisition channels, bringing rigor to what gets tested and moving quickly from hypothesis to results
• Use AI to surface high-intent advocates, personalize outreach at scale, and translate performance into post-click conversion experiments
• Build the measurement and AI layer
• Establish the growth analytics and reporting infrastructure that gives everyone clear, trusted visibility into pipeline quality, channel efficiency, and attribution
• Make fast, data-informed decisions; proactively identify what's working, kill what isn't, and double down with conviction
• Treat the growth marketing function like a software product: build automations, workflows, and internal agents that multiply throughput, and use AI tools across research, content, personalization, ops, reporting, and competitive intelligence

What You Bring

• Full-funnel growth instincts across paid, organic, and product-led channels
• AI-native in practice; hands-on experience with LLMs, automation, and experimentation
• Hands-on technical comfort: tracking and attribution, landing pages, and building your own data models
• SEO/AEO depth
• Experimentation rigor
• Bias toward shipping

Ideal Background

• 3+ years in growth, marketing, or GTM roles at high-growth B2B SaaS startups
• Strong content and communication skills
• Comfort with structured and unstructured data
• Entrepreneurial mindset

Nice to Haves

• Shipped AI-powered marketing tools, internal agents, or growth infrastructure
• Deep expertise in AEO, GEO, SEO, or AI search marketing
• Familiarity with Shopify or the e-commerce ecosystem