Growth Marketing Manager

About the role

The Growth Marketing Manager plays an important role in the Marketing Department at the national headquarters of ADL. This individual will be a key member of the Marketing team, reporting to the Director of Engagement Marketing, responsible for many aspects of the direct response program and its associated annual fundraising and engagement goals.

Responsibilities

• Responsible for the execution of direct response initiatives to continue elevating our direct response program and achieve our fundraising and engagement goals.
• Analyze and evaluate direct response campaigns and performance, and use results to guide data-driven decisions on strategies that drive new donor acquisition and improve conversion and retention among ADL donor base.
• Manage direct response budget spend and reconciliation to ensure the direct response program is on track and achieving targeted ROI.
• Oversee CSC Direct Response GoFundMe Pro donation pages including creation, customizations, and optimizations to maximize donor conversions.
• Responsible for operational tasks for successful execution of SMS, direct mail and other direct response channels as needed, including strategy, creative development and working with agency partners.
• Collaborate with Growth Marketing team to build decks and reports analyzing fundraising performance to inform internal stakeholders and marketing strategy.
• Contribute to the implementation and evolution of new tactics such as email automations, custom welcome journeys, audience segmentation, sustainer program, second gift conversion initiatives and more with the goal to increase gifts, donors, retention, engagement, and revenue.
• Identify new opportunities to increase engagement for supporters and event attendees, and manage said projects as they arise.
• Provide Direct Response and ADL brand expertise by serving as liaison to ADL departments and regional offices for offline marketing projects, including review of copy and strategy.
• Manage ADL’s general reply inbox by sending replies, analyzing emails, creating reports, and elevating to senior leadership.

Qualifications

• Ability to work independently regarding decision-making, project initiation and completion.
• Comprehensive strategic thinking, analytical and rapid problem-solving skills.
• Highly proficient with technology; eager and capable of learning new software and systems required.
• Strong data-driven mindset.
• Commitment to ADL’s mission and values, and driven by personal values of transparency, collaboration, and inclusion.
• Comfort building relationships and collaborating with colleagues and partners remotely across the country essential.
• Collaborative attitude and sense of teamwork.
• Excellent time management and organizational skills with the ability to prioritize, multi-task and deliver high-quality results.
• Strong communication and presentation skills.
• Familiarity with PowerPoint and Excel a must, and Salesforce CRM, Marketing Cloud ESP, and donation platforms preferred.
• Ability to write and edit compelling marketing copy a plus.

Work Experience

The ideal candidate has significant experience with demonstrable increases in responsibility, skill, and leadership in a marketing role. Previous marketing experience with a direct response, email, engagement, fundraising, or sales element required. Prefer previous supervisory experience of a vendor, agency or employee and program or operational management experience.

Education

A degree in a related field (e.g., Marketing/Communications/Public Relations/Advertising/Events) is preferred. BA/BS or equivalent experience required.

Pay

This position has a salary range of $80,000 to $88,000. This salary range is reflective of a position based in New York, New York. Please note that actual salaries are commensurate with experience and reflect the budget for a given position, and since ADL has a location-based compensation structure, there may be a different range for candidates in other locations.