Growth Marketing Manager

About the role

You will be responsible for developing and implementing lifecycle marketing tactics and programs to engage our developers throughout their journey to drive platform adoption, retention, and expansion. In this role, you have expertise in product-led growth strategies and tactics, dynamic, personalized messaging involving mediums such as email, in-product, and web for B2B SaaS users. You are obsessed with customer success and advocate for our users as much as you work to accelerate their journey on MongoDB Atlas.

Responsibilities

• Develop and implement lifecycle marketing tactics and programs to engage developers throughout their journey.
• Create digital experiences for customers to engage, retain, and grow existing users.
• Define and execute marketing plans with the Growth Marketing team to keep project timelines updated and clear across all stakeholders.
• Optimize programs and channels through experiments and A/B tests.
• Collaborate with the product team to optimize the user journey continuously, including implementing lifecycle tactics at critical stages like onboarding, activation, and re-engagement.
• Brainstorm relevant content pieces for net-new creation or repackaging existing content relevant for our users.
• Conduct strategic product, market, and customer analyses to identify new growth drivers or opportunities for improvement.
• Uncover and leverage new emerging channels and opportunities to accelerate growth and workload expansion.
• Monitor, analyze, and report on KPIs to ensure marketing initiatives reach revenue objectives.
• Work collaboratively with product marketing and product teams to align messaging and understand relevant product launches and moments to roll into each customer program or campaign.

Requirements

We are looking for an individual with 5+ years of B2D or B2B experience in lifecycle and/or growth marketing. Product-led growth experience is desired (bonus points for experience/understanding with agent-led growth!).

Qualifications

Deep understanding of marketing to developers or a highly technical audience required. Expertise in owning end-to-end execution and creating, implementing, and optimizing lifecycle campaigns across the customer journey. Understanding of and appreciation for the big picture (market, customers, company) but also the details to successfully scale programs. Passion to objectively measure your efforts and only make decisions based on data. Collaborative mindset - you love working with others and incorporating relevant feedback. Owner mentality - you take complete ownership of your tasks and champion efforts to get them to completion. Flexibility and adaptability - you enjoy working in ambiguity. You are calm and effective under pressure and able to pivot quickly. You excel at task prioritization and proper evaluation of situational urgency. Focus and drive - you know what matters and apply yourself with gusto, continuously exploring how much faster you can learn and execute. Experience or have a working knowledge of product-led growth strategies and KPIs. Strong writing skills and the ability to storyboard campaign themes and messages to develop compelling campaigns to bring to market.

Benefits

Base salary range: $84,000—$165,000 USD
Other benefits: equity, participation in the employee stock purchase program, flexible paid time off, 20 weeks fully-paid gender-neutral parental leave, fertility and adoption assistance, 401(k) plan, mental health counseling, access to transgender-inclusive health insurance coverage, and health benefits offerings.