Growth Marketing Manager

About the role

We are seeking a Growth Marketing Manager to build and own the pipeline engine at Class 3. Our go-to-market motion is working. We have strong traction with institutional clients across real estate, infrastructure, and financial services, and now we need someone to systematize and scale it.

The role is full-time and based in the US, with a preference for New York or San Francisco, with a hybrid schedule. Compensation is $120,000–$150,000 base (depending on experience and location) plus equity.

Responsibilities

• Own the lead generation function end-to-end: strategy, systems, execution, and reporting
• Design and run account-based marketing programs targeting a well-defined ICP across institutional real estate, asset management, infrastructure, and engineering verticals globally
• Build and manage outbound campaigns across LinkedIn and cold email against a defined account list, with continuous A/B testing on copy, targeting, and sequencing
• Leverage LLMs (Claude, ChatGPT, Gemini) across the marketing function: ICP research and refinement, account intelligence gathering, campaign copy drafts, content repurposing, and competitive analysis
• Leverage AI-augmented marketing automation pipelines (n8n, Zapier, or Make) integrated with CRM workflows to automate lead enrichment, scoring, and routing
• Lead the evolution of the Class 3 marketing website: content updates, messaging iterations, and conversion optimization
• Manage and evolve our LinkedIn content strategy, both company presence and support for founder thought leadership, including content calendars, multi-week content arcs, and performance tracking
• Coordinate conference participation: identify relevant events, manage logistics, develop materials, and maximize lead capture on the ground; may require travel
• Develop product marketing collateral (one-pagers, pitch decks, case studies, spec sheets) in close collaboration with product and design
• Deepen domain fluency in climate risk, natural hazards, and institutional resilience to shape messaging that resonates with technical and executive audiences alike
• Track and report on pipeline contribution, channel performance, and conversion metrics

Requirements

• 3–5 years in a B2B marketing or demand generation role, ideally at an early-stage company where you owned the function
• Demonstrated ability to build ABM or precision outbound programs that produce qualified pipeline, not just activity metrics
• Demonstrated experience using LLMs (Claude, ChatGPT, Gemini) as working tools for content creation, research synthesis, and campaign development, understanding best practices and when human intervention and interaction is critical
• Strong writer: you yourself can produce crisp, credible copy for an audience that will see through anything generic
• Hands-on experience building automation workflows (n8n, Zapier, or Make) that connect marketing tools, enrich data, and reduce manual execution time
• Experience managing LinkedIn content strategy and understanding of what drives engagement with technical or institutional audiences
• Hands-on proficiency with relevant tools: CRM and marketing automation platform, Sales Navigator, Apollo.io or Clay, email sequencing tools, and AI/automation platforms (Claude, n8n/Zapier/Make)
• Genuine curiosity about climate risk, natural hazards, and the built environment; willingness to learn the domain deeply enough to speak the language of technical buyers
• Comfortable working in a fast-moving environment where the playbook is still being written

Qualifications

• Willingness to travel for conferences and client events

Skills

• Account-based marketing
• Outbound marketing
• LLMs (Claude, ChatGPT, Gemini)
• Marketing automation
• LinkedIn content strategy
• CRM and marketing automation platform
• Email sequencing tools
• AI/automation platforms (Claude, n8n/Zapier/Make)

Benefits

• Competitive salary and equity
• Health, dental, and vision insurance
• 401(k)
• Flexible PTO

Pay

$120,000–$150,000 base (depending on experience and location) plus equity

Schedule

Hybrid schedule, with a preference for New York or San Francisco