Growth Marketing Manager

About the role

ADL is the leading anti-hate organization in the world. Founded in 1913 to protect the Jewish people, ADL works to stop the defamation of the Jewish people and secure justice and fair treatment to all. In the face of rising antisemitism and extremism, we protect, advocate, and educate, through a mix of programs and services using the latest innovations and technology, and seek to create a world without hate.

Responsibilities

• Responsible for the execution of direct response initiatives to continue elevating our direct response program and achieve our fundraising and engagement goals.
• Analyze and evaluate direct response campaigns and performance, and use results to guide data-driven decisions on strategies that drive new donor acquisition and improve conversion and retention among ADL donor base.
• Manage direct response budget spend and reconciliation to ensure the direct response program is on track and achieving targeted ROI.
• Oversee CSC Direct Response GoFundMe Pro donation pages including creation, customizations, and optimizations to maximize donor conversions.
• Responsible for operational tasks for successful execution of SMS, direct mail and other direct response channels as needed, including strategy, creative development and working with agency partners.
• Collaborate with Engagement Marketing team to build decks and reports analyzing fundraising performance to inform internal stakeholders and marketing strategy.
• Contribute to the implementation and evolution of new tactics such as email automations, custom welcome journeys, audience segmentation, sustainer program, second gift conversion initiatives and more with the goal to increase gifts, donors, retention, engagement, and revenue.
• Identify new opportunities to increase engagement for supporters and event attendees, and manage said projects as they arise.
• Provide Direct Response and ADL brand expertise by serving as liaison to ADL departments and regional offices for offline marketing projects, including review of copy and strategy.
• Manage ADL’s general reply inbox by sending replies, analyzing emails, creating reports, and elevating to senior leadership.

Qualifications

• Ability to work independently regarding decision-making, project initiation and completion.
• Comprehensive strategic thinking, analytical and rapid problem-solving skills.
• Highly proficient with technology; eager and capable of learning new software and systems required.
• Strong data-driven mindset.
• Commitment to ADL’s mission and values, and driven by personal values of transparency, collaboration, and inclusion.
• Comfort building relationships and collaborating with colleagues and partners remotely across the country essential.
• Collaborative attitude and sense of teamwork.
• Excellent time management and organizational skills with the ability to prioritize, multi-task and deliver high-quality results.
• Strong communication and presentation skills.
• Familiarity with PowerPoint and Excel a must, and Salesforce CRM, Marketing Cloud ESP, and donation platforms preferred.
• Ability to write and edit compelling marketing copy a plus.

Work Experience

• The ideal candidate has significant experience with demonstrable increases in responsibility, skill, and leadership in a marketing role.
• Previous marketing experience with a direct response, email, engagement, fundraising, or sales element required.
• Prioritize previous supervisory experience of a vendor, agency or employee and program or operational management experience.

Education

• A BA/BS or equivalent experience required.
• A degree in a related field (e.g., Marketing/Communications/Public Relations/Advertising/Events) is preferred.