Growth Marketing Leader (Hybrid)

About the role

A direct-to-consumer consumer brand serious about growth. We are currently deploying $150k per day on Meta and building toward $500k. We move fast, test constantly, and make decisions based on data. The person in this role sits close to the founding team, owns the paid acquisition strategy, and has a clear path to Director of Growth. This is not a job for someone who wants to oversee. It is a job for someone who wants to build.

Responsibilities

• Full Meta Ads ownership: strategy, execution, budget pacing, creative testing, and weekly reporting. You are the person accountable for the number.
• Build and run a structured creative testing process: hooks, early signals, volume. You know what a creative testing cadence looks like.
• Manage 2+ external agency and vendor partners. You set the brief, review the output, and hold them accountable.
• Expand into TikTok Ads alongside Meta. You have done it before or you are ready to learn it fast.
• Partner with the CRO and Shopify team to improve post-click conversion. You do not stop at the click.
• Build dashboards, own attribution models, and present a clear weekly performance narrative to the founding team.

Requirements

Must-Have:

• 3 to 7 years of hands-on paid acquisition experience, with Meta Ads as your primary channel rather than a secondary skill.
• In-house experience at a direct-to-consumer or consumer packaged goods brand, including personal ownership of meaningful campaign budgets.
• Current or recent experience at the Manager or Senior Manager level, with readiness to take full accountability for acquisition performance.
• Quantified campaign results across Facebook and Instagram, including spend, revenue, CAC, ROAS, or another relevant performance measure.
• Strong understanding of DTC economics, including CAC, LTV, contribution margin, and payback period.
• Experience managing external creative or media-buying partners and writing clear, actionable briefs.
• Based in Los Angeles or willing to relocate.

Nice to Have:

• Hands-on TikTok Ads experience, including campaign setup, testing, and optimization.
• Experience operating or scaling paid social programs at six-figure daily spend levels.
• Experience working directly with Shopify and CRO teams to improve post-click conversion.
• Experience building performance dashboards or working with multi-touch attribution models.
• Category experience within consumer packaged goods or another high-volume DTC environment.

This role is not for you if

• Google or SEM is your primary channel.
• You have only ever worked at agencies and never in-house at a brand.
• Your background is B2B, SaaS, fintech, or insurance.
• You have changed jobs more than twice in the last four years.