Growth Marketing Manager (Hybrid)

Responsibilities

• Build, execute and optimize marketing test plans across acquisition landing pages.
• Continuously test and iterate on page copy, imagery, CTAs, layout, and audience-specific messaging.
• Support go-to-market execution for new benefits, including developing marketing briefs, testing benefit messaging, and tracking performance impact.
• Partner closely with Product & UX design teams to redesign existing pages and develop new templates, modules and experiences.
• Work with Analytics teams to monitor daily performance and leverage dashboards, models, and AI-enhanced tools to identify patterns, forecast behavior and translate insights into future experiments.
• Write clear, strategic creative briefs and collaborate with internal creative partners to produce high-performing acquisition assets.
• Own executional workflows, including creative asset handoffs, QA, error tracking and process improvements.

Qualifications

• 10+ years of performance marketing experience, with a focus on customer acquisition.
• Highly resourceful and self-directed, with the ability to navigate ambiguity, synthesize information from multiple sources, and independently move projects forward with minimal guidance.
• Deeply analytical and insight-driven, with experience using data, experimentation, and AI-enhanced tools to inform decisions and improve performance.
• Passion for understanding customer needs and translating insights to build meaningful customer experiences, including creating impactful marketing copy & imagery to drive performance.
• Proven ability to collaborate cross-functionally and influence across teams, including creative, operations, product, & analytics teams.
• Demonstrate high technical literacy with Microsoft Office programs and have the willingness to easily onboard & utilize new technological platforms/tools.
• Excellent verbal and written communication skills, with the ability to clearly articulate strategy, recommendations and results to peers & senior leaders.
• Experience in a start-up and/or subscription business is a plus.

Qualifications (continued)

• Bachelor's degree required; MBA a plus.

About the role

This role bridges strategic testing ownership with hands-on execution across owned and paid media channels-including web experiences, CRM, SEM, and Paid Social. Partnering cross-functionally to refine audience targeting and optimize landing page design, the ideal candidate will leverage both deep acquisition expertise and AI-enhanced tools to accelerate research, synthesize performance insights, and maximize conversion impact.

Benefits

• Medical
• Prescription
• Dental
• Vision
• AD&D
• Life Insurance
• Short-term disability
• 401K plan

Pay

The pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc.

Schedule

A hybrid schedule (alternating weeks 2 days/3 days in office).