Senior Growth Marketing Manager (Hybrid Role)

Brief Description

Preferred location is US North East but open to other US East locations.

About the role

4G Clinical is a global leader in randomization and trial supply management (RTSM) and supply forecasting optimization software for the life sciences industry, offering the only fully cloud-based, 100% configurable and flexible solutions utilizing natural language processing (NLP) to accelerate clinical trials. 4G Clinical is headquartered in the Boston Biotech corridor of Wellesley, MA, with offices in Europe and Asia.

Responsibilities

• Own and continuously evolve 4G Clinical’s growth marketing engine across paid, organic, inbound, lifecycle, and conversion-focused channels.
• Drive measurable pipeline creation, campaign performance, audience engagement, and funnel progression, ensuring marketing activity is structured, targeted, and connected to commercial outcomes.
• Strengthen the business’s demand generation infrastructure, including paid media, SEO-informed content strategy, LLMO readiness, landing page performance, nurture journeys, intent-based targeting, and website conversion optimisation.
• Own growth marketing strategy and execution across paid, organic, inbound, and lifecycle channels.
• Drive qualified lead generation through campaign-led content, landing pages, conversion pathways, and targeted offers.
• Manage demand generation campaigns across paid search, retargeting, sponsored content, webinars, and collaborate to inform ABM initiatives.
• Develop intent-based targeting strategies to improve engagement with high-value prospects.
• Support organic growth through SEO-informed planning, content optimisation, and LLMO readiness.
• Use the website as a key growth marketing channel, ensuring campaign traffic is directed to clear, relevant conversion paths.
• Optimise landing pages, calls-to-action, and campaign journeys to improve engagement and lead conversion.
• Identify website improvement opportunities based on campaign needs, data, and user behaviour, working with the appropriate internal owners to implement updates.
• Own marketing automation and lead nurturing programmes across email, content, and digital channels.
• Build structured journeys that move prospects from initial engagement through to sales readiness.
• Partner with other CRM Manager areas to ensure workflows, segmentation, attribution, and reporting are correctly configured.
• Lead campaign planning and execution, ensuring messaging, assets, landing pages, and follow-up activity are aligned.
• Activate content and collateral across the right channels, audiences, and stages of the buyer journey.
• Partner with Product Marketing, design, and external vendors to ensure assets are clear, consistent, and conversion-focused.

Requirements

• 6+ years of B2B marketing experience, with a focus on growth, demand generation, or performance marketing.
• Must have experience in clinical trials, life sciences, or healthcare technology required.
• Proven ownership of paid and organic digital growth programs.
• Strong HubSpot or marketing automation experience.
• Demonstrated ability to improve funnel performance, conversion, and pipeline contribution.
• Experience with Google Ads, LinkedIn, retargeting, ABM, and intent-based targeting.
• Working knowledge of SEO, content optimization, and LLMO principles.
• Strong analytical capability, with the ability to turn data into action.
• Near-native English proficiency, with strong written and verbal communication skills.
• Structured, collaborative, and able to manage multiple workstreams with discipline.

Qualifications

• Proven success in managing complex marketing campaigns and programs.
• Experience in creating and executing successful inbound marketing strategies.
• Knowledge of digital marketing tools and platforms such as Google Analytics, SEMrush, and Mailchimp.
• Ability to analyze data and make informed decisions to optimize marketing efforts.
• Experience with CRM systems and marketing automation tools.
• Excellent interpersonal and communication skills.

Skills

• Strategic thinking and problem-solving skills.
• Ability to work independently and manage multiple projects simultaneously.
• Strong organizational and time management skills.
• Excellent attention to detail.
• Ability to adapt to changing priorities and deadlines.

Benefits

• Health, dental, and vision benefits.
• Unlimited Vacation Days for Salaried Full-time Employees.
• FSA and Dependent Care Accounts.
• Company Paid Disability and Life Insurance.
• Global mental health benefit.
• Grossly generous 401k program.
• Paid sabbatical program.
• Option Grants.

Pay

Compensation is commensurate with experience.

Schedule

Full-time position.

Benefits

• Health, dental, and vision benefits.
• Unlimited Vacation Days for Salaried Full-time Employees.
• FSA and Dependent Care Accounts.
• Company Paid Disability and Life Insurance.
• Global mental health benefit.
• Grossly generous 401k program.
• Paid sabbatical program.
• Option Grants.