Growth Marketing Leader

About the Role

The primary purpose of this position is to lead the definition, development, and effective implementation of all product management plans for a market or product segment within a Product Category. The role is responsible for creating and implementing business strategies and leading interdisciplinary teams charged with growing a specific market or product segment. It also involves building a financial plan that aligns with the short-term and long-term expectations of the assigned market or product segment. This position requires creative, strategic, and tactical thinking with an analytical approach to improve key metrics across the portfolio utilizing both upstream and downstream marketing initiatives.

Responsibilities

• Adheres to Integer’s Values and all safety, environmental, security, and quality requirements, including QMS, Safety, Environmental and Security Management Systems, FDA regulations, company policies, and other regulatory requirements.
• Leads a cross-functional Growth Team responsible for a specific market or product segment within a Product Category.
• Oversees and manages the product lifecycle from planning to phasing out for a specific market or product segment.
• Develops vision and strategy for an assigned market or product segment.
• Leads the development of the product and technology roadmap for a specific market or product segment.
• Executes growth team strategies to achieve short-term and long-term revenue and profit targets.
• Aligns market or product segment strategy and innovation plan through technology and capability roadmaps in conjunction with technical and operations teams.
• Collaborates cross-functionally with Sales, Operations, R&D, Quality/Regulatory, and Finance to influence outcomes for the growth team and product line.
• Works alongside marketing team members to maintain relationships with and manage clinical advisors.
• Oversees and drives the establishment of strategic marketing plans for each market or product segment.
• Defines pricing strategy and holds teams accountable to pricing guidelines to deliver on profit and revenue goals.
• Leverages competitive positioning, market insights, and customer data to enable successful account plans and strategies.
• Leads development and execution of market and product-specific event and tradeshow plans in collaboration with marketing specialists (messaging, booth/experience, lead capture, and post-event follow-up).
• Manages and develops Product Manager/Marketing associate(s); guides them to assess product mix, evaluate market share, conduct competitive analysis, and identify enabling products and technologies.
• Assists Sales team by engaging in business targeting/prospecting for a specific market or product segment.
• Performs other duties as required.

Requirements

• Minimum Education: Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• Minimum Experience: 10+ years of progressive Product Management, Product Development, Marketing, or Commercial Sales leadership experience, with a track record of success in building strategic plans and developing teams in large commercial organizations.
• Med-tech product experience preferred, but not required.

Skills

• Demonstrated leadership of multi-level direct reports; effective in building team capability, attracting and developing talent, and driving team effectiveness.
• Drive for Excellence – proven capability to influence and drive cross-functional teams to successful execution of plans; ensures accountability and motivates people.
• Shape the Future – ability to build vision, develop strategic plans, set direction, and accelerate change.
• Communication – excellent interpersonal and presentation skills; strong verbal and written communication as well as conflict management skills.
• Project Management – strong organization, project lifecycle, and planning skills; adept at translating market research and analysis into action plans.
• Industry/Business Acumen – demonstrated analytical thinking and cognitive abilities with technical and clinical acumen to identify opportunities and solve market/customer challenges.
• Functional Knowledge – proficiency in core upstream and downstream marketing processes, including:
  • Product & Technology Roadmaps
  • Marketing Plans (Upstream & Downstream)
  • Strategic Planning
  • Business Case Development
  • Marketing Campaigns
  • B2B marketing concepts
  • Brand strategy & positioning; messaging architecture
  • Creative & graphics development (concepting, design briefs, asset reviews, approvals)
  • Digital marketing (web/content, email/nurture, paid/organic social, SEO/SEM, marketing automation)
  • Events & trade shows (planning, messaging, booth/experience, lead capture, follow-up)
  • Sales enablement & collateral (product sheets, presentations, case studies) and content governance

Benefits

Integer’s total rewards program is designed to attract, retain, and motivate associates. The compensation program includes:

• Base salary and a cash-based incentive program supporting a pay-for-performance philosophy.
• Stock awards for Director-level and above as part of the annual compensation package.
• A comprehensive benefits package with immediate eligibility, including:
  • Medical, dental, vision, disability, and life insurance.
  • Adoption benefits and parental leave after one year.
• Optional employee-paid programs, including supplemental life insurance, critical illness, hospital indemnity, and accident insurance.
• Immediate eligibility to participate in the 401(k) plan with company matching contributions.
• 80 hours (10 days) of company-designated holidays per year plus an annual allotment of paid time off.