Growth Marketing Leader

About the role

Our partner is seeking a Growth Marketing Leader based in the United States to lead a high-impact growth marketing function focused on driving measurable business expansion. This strategic leadership role is ideal for a marketing professional with experience building demand generation engines within staffing, recruitment, or RPO environments. You will own the development and execution of scalable growth strategies designed to increase qualified pipeline, improve conversion, and accelerate revenue growth. The ideal candidate combines creativity, analytical thinking, and strong commercial instincts to build predictable growth systems in a fast-paced environment.

Responsibilities

• Develop and execute a scalable growth marketing strategy aligned with business objectives and revenue targets.
• Build and optimize multi-channel acquisition strategies across paid media, outbound, inbound marketing, partnerships, content, and SEO.
• Drive qualified lead generation initiatives targeting staffing and recruitment buyers, including hiring managers, HR leaders, and business decision-makers.
• Design and improve demand generation programs that increase pipeline contribution and customer acquisition.
• Optimize the full marketing funnel from lead generation through conversion, improving MQL-to-SQL and closed-won performance.
• Partner closely with sales and business development teams to align marketing efforts with revenue goals.
• Develop account-based marketing strategies to engage high-value prospects and strategic accounts.
• Own key growth metrics including customer acquisition cost, cost per qualified lead, pipeline value, and marketing-sourced revenue.
• Analyze campaign performance, build reporting dashboards, and identify opportunities to improve return on investment.
• Lead A/B testing, experimentation, and continuous optimization of marketing initiatives.
• Strengthen market positioning through competitive research, audience insights, and brand strategy.
• Identify opportunities for expansion into new industries, customer segments, and geographic markets.

Requirements

• 8+ years of experience in growth marketing, demand generation, or related marketing leadership roles.
• Proven experience working within staffing agencies, recruitment firms, RPO companies, or similar workforce solutions environments.
• Strong understanding of B2B marketing strategies, enterprise sales cycles, and lead generation processes.
• Demonstrated experience building and scaling demand generation engines.
• Experience managing paid acquisition channels such as LinkedIn Ads, Google Ads, and other digital platforms.
• Strong analytical mindset with experience measuring performance through KPIs, dashboards, and attribution models.
• Ability to translate marketing data into actionable business insights.
• Experience leading cross-functional initiatives and collaborating with sales teams.
• Strong understanding of CRM platforms and marketing automation tools.
• Experience with account-based marketing strategies is preferred.
• Background in high-growth companies, startups, or scaling organizations is a plus.
• Experience expanding staffing or workforce solutions businesses in the U.S. market is highly valued.

Benefits

• Strategic leadership role with direct ownership of revenue growth initiatives.
• Opportunity to build and scale a growth marketing function in a competitive market.
• Fully remote work flexibility.
• Performance-driven culture focused on measurable outcomes and business impact.
• Opportunity to influence marketing strategy, brand positioning, and market expansion.
• Collaborative environment with close partnership across sales and business teams.