Growth Marketing Leader

About the role

As the primary strategist and operator for customer acquisition, you will focus on Manifest's pet care and Pro Beauty verticals. Your responsibilities include deeply understanding the business, product, and market, developing a clear reach strategy across various channels, and scaling successful strategies.

Responsibilities

• Build the channel and spend plan for pet care first and Pro Beauty second, with playbooks designed to repeat across additional verticals.
• Increase qualified trial volume by 3–4x, with an immediate goal of helping Manifest acquire 100 new customers by the end of October.
• Own positioning and message testing, focusing on helping small business owners manage their teams and make more money.
• Test a focused set of channels at a time, including paid search, SEO, affiliate and influencer marketing, retargeting, and outbound.
• Make fast, evidence-based decisions about what to scale, revise, or stop.
• Establish a disciplined testing cadence, improve measurement in an environment with imperfect attribution and an untrusted CAC, and maintain a weekly scoreboard that makes performance and next steps clear to the entire team.

Qualifications

• Strategic and hands-on approach to problem-solving.
• Experience in building awareness and customer acquisition for early-stage businesses, new ventures, or unfamiliar brands.
• Specific and data-driven mindset, able to name campaigns and channels owned and their results.
• Fast and disciplined decision-making, structuring experiments to produce useful signals quickly.
• A clear communicator, providing frequent, concise updates and making performance, risks, and priorities easy to understand.
• AI-native, using AI to accelerate research, creative development, testing, and execution.