Growth Marketer (Demand Gen)

Overview

Craniometrix is building the care infrastructure that makes living with dementia easier. The company launched its care navigation service in July 2025, achieving $8M ARR in its first year and securing a $15M Series A to become the navigation infrastructure for dementia.

Responsibilities

• Own the pipeline number, setting a target for qualified neurologist and practice decision-maker conversations delivered to the sales team each month.
• Build the connective tissue between marketing activity and pipeline, ensuring clear definitions of a qualified lead, clean handoffs to Account Executives, and accurate reporting on what’s actually working.
• Continuously test, measure, disregard what doesn’t work, and double down on what does.
• Stand up and scale demand through paid and digital channels, owning the budget, targeting, creative direction, and ROI.
• Run virtual plays that reach neurologists at scale, such as webinars, virtual roundtables, email, and content that earns attention from a clinical audience.
• Build presence in the physician communities, KOL networks, and peer-to-peer channels where our audience already gathers, online and in LinkedIn groups, and earn us a place in them.
• Hunt for the channels nobody in dementia care is using yet.
• Set the conference strategy, including which events are worth our time and why, the budget, and the goal for each.
• Own the booth, the content, the swag, and the leave-behinds, and build the pre and post-event plays that convert interest into qualified conversations.
• Equip our regional AEs to represent Craniometrix on the floor in their own markets, and step in to support marquee events in person when it counts.
• Turn the channels that work into repeatable, documented motions that scale as the team grows.
• Partner closely with Account Executives and Growth Strategy & Operations to make sure leads are well-targeted, well-qualified, and routed cleanly.
• Feed insights from the field and the funnel back into messaging, positioning, and competitive differentiation.

Requirements

• 2+ years in B2B demand generation, growth, or digital marketing, with real pipeline to show for it.
• Hands-on fluency with paid and digital channels (Google Ads, LinkedIn, and the like) and modern marketing and sales tooling.
• A creative channel-builder who can find or invent ways to reach a hard-to-reach audience and own it from idea to ROI.
• Comfort representing the company to a clinical audience, including in person, and the ability to start a real conversation with a physician and move it toward a meeting.
• Strong written and verbal communication skills, with the polish to represent the company well externally with physicians and partners.
• Highly organized, analytical, and comfortable owning a number.
• Experience marketing into healthcare practices, specialty care, or physician audiences.
• Exposure to healthtech, SaaS, or value-based care.
• A track record of building a demand gen motion from scratch, especially through digital and virtual channels.
• Experience designing conference and event strategy, not just staffing it.

Qualifications

• US citizen/visa only
• Experience with AI in healthcare or related fields
• Passion for making a difference in the lives of people with dementia

Benefits

The base pay range for this role is $140,000 to $180,000 per year, plus meaningful early-stage equity. This role is designed for someone who wants upside and ownership, and who wants to grow with the company as we scale.

Pay

$140K - $180K

Schedule

New York, NY, US

Contact

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