Demand Generation Marketer

About the role

The SMB team is at the top of our growth funnel—introducing restaurant operators to HotSchedules. As the dedicated demand gen marketer for SMB, you’ll own the pipeline programs that fuel bookings for two high-performing sales teams.

Primary Responsibilities

• Own pipeline: Drive inbound and outbound demand programs end-to-end — strategy, execution, iteration — with a clear line to SAO targets each quarter. Pipeline and bookings are how we keep score.
• Embed with sales: Standups, call shadows, deal reviews. Short deal cycles mean fast feedback loops — you’ll know quickly what’s working and can act on it fast.
• Build campaigns that earn attention: Develop integrated, multi-touch programs across email, paid, content, and outbound that speak to operators’ reality.
• Know your buyer: Learn from regular operator interviews and sales calls to craft messaging, creative, and campaign strategy that works.
• Build and evolve the stack: Identify gaps, propose solutions, implement what works. You don’t wait for a better workflow — you build it.
• Use AI to scale yourself: Tools, workflows, agents. Use technology extends your capabilities and gain leverage.
• Close the loop: Partner with RevOps on scoring, routing, response times, and reporting.

Key Skills and Competencies

• 5–7 years in B2B demand generation, ideally SaaS, with a track record of owning a pipeline number.
• Fluent across channels: email, paid, content, events, outbound. Good enough at all of them to know which one to reach for and to connect them into programs that convert.
• A strong writer who can speak to a small business owner’s daily reality.
• Someone who embeds with sales rather than operating at arm’s length. Low ego, high output.
• A tinkerer. You’ve built workflows, tested tools, played with agents — and you have real examples to show for it.
• Comfortable being accountable. You track pipeline/ SAO targets like it's your own money. When the pipeline is short, you figure out why and fix it.

Benefits

• Unlimited PTO!
• Medical, Dental, Vision Insurance!
• 401k Match!
• Parental Leave
• 💻 Laptop and equipment.
• Remote employment limited to: AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, LA, MA, MD, ME, MI, MN, MS, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, & WA

Our Story

In July 2019, Fourth joined forces with HotSchedules to become the global leader in end-to-end restaurant and hospitality management technology solutions. Together, the merged company now represents the world’s largest and only provider of end-to-end restaurant and hospitality management solutions for customers across the globe and of all sizes—from a single location or franchisee restaurant to a global restaurant or hotel chain. The combined company’s complete software-as-service (SaaS) solution suite, including scheduling, time & attendance, applicant tracking, training, inventory management/procurement, HR/benefits, and payroll services, now serves customers in 120,000 locations worldwide and is supported by a dedicated, unified team across offices in the US, UK, Bulgaria, China, Australia, and UAE.

Equal Opportunity Employer

All qualified applicants will receive consideration without discrimination because of sex, gender identity, gender expression, sexual orientation, marital status, race, color, age, national origin, military status, religion, or disability or any other legally protected status.