Demand Generation Marketer

About the role

TRIFT Loyalty Cloud is expanding its operations beyond Central Europe and is seeking a dynamic individual to join their team. The ideal candidate will be responsible for customer identification, outreach strategy development, engagement execution, event maximization, content creation, social media focus, and sales support.

Responsibilities

• Identify and build a list of customers within our Ideal Customer Profile (ICP) pockets.
• Discover the best channels to reach these customers and develop engagement strategies.
• Execute Account-Based Marketing (ABM) strategies to engage potential clients effectively.
• Develop tactical projects to maximize the impact of events, ensuring we capture and nurture leads.
• Create and leverage existing content like case studies, and develop new content tailored to our target audience.
• Drive engagement and awareness through strategic social media campaigns.
• Directly support the sales team in attracting and converting customers along the sales funnel.
• Create buzz and awareness about our brand and offerings through innovative marketing tactics.

Requirements

• Strategic: Have a strategic mindset for identifying and reaching potential customers effectively.
• Communicative: Possess excellent communication skills to articulate strategies and results clearly.
• Organized: Excel in managing multiple projects and tasks, maintaining a high level of organization and attention to detail.
• Creative: Think outside the box to create innovative engagement strategies and content.
• Results-Driven: Focus on achieving measurable results and driving growth through demand generation activities.

Qualifications

• Experience in B2B marketing or related field.
• Strong understanding of ABM and event management.
• Excellent interpersonal and communication skills.
• Ability to manage multiple projects simultaneously.
• Proven track record of creating and executing successful marketing campaigns.

Skills

• Account-Based Marketing (ABM)
• Event Management
• Social Media Campaigns
• Content Creation
• Collaboration Tools

Benefits

• Competitive compensation package
• Flexible work schedule
• Professional development opportunities
• Work-life balance

Pay

Competitive salary based on experience and qualifications.

Schedule

Full-time position with flexible working hours to accommodate your needs.