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Demand Generation Marketer

Fourth · Austin, TX · 1 mo ago
RemoteRemoteMarketingFull-time

Position Overview

HotSchedules is the restaurant industry’s most widely used scheduling platform, trusted by over 300,000 restaurants across North America. The SMB team is at the top of our growth funnel—introducing restaurant operators to HotSchedules. As the dedicated demand gen marketer for SMB, you’ll own the pipeline programs that fuel bookings for two high-performing sales teams.

Primary Responsibilities

  • Drive inbound and outbound demand programs end-to-end — strategy, execution, iteration — with a clear line to SAO targets each quarter.
  • Standups, call shadows, deal reviews. Short deal cycles mean fast feedback loops — you’ll know quickly what’s working and can act on it fast.
  • Develop integrated, multi-touch programs across email, paid, content, and outbound that speak to operators’ reality.
  • Learn from regular operator interviews and sales calls to craft messaging, creative, and campaign strategy that works.
  • Identify gaps, propose solutions, implement what works. You don’t wait for a better workflow — you build it.
  • Use AI to scale yourself — tools, workflows, agents.
  • Partner with RevOps on scoring, routing, response times, and reporting.

Key Skills and Competencies

  • 5–7 years in B2B demand generation, ideally SaaS, with a track record of owning a pipeline number.
  • A strong writer who can speak to a small business owner’s daily reality.
  • A tinkerer. You’ve built workflows, tested tools, played with agents — and you have real examples to show for it.
  • Comfortable being accountable. You track pipeline/SAO targets like it's your own money. When the pipeline is short, you figure out why and fix it.

Why This Role

Restaurant operators run some of the hardest businesses in the world. When HotSchedules works, it makes their lives meaningfully easier. This role puts you at the front of that pipeline—it's how you get there, but the operator on the other end is why it matters.

Fourth Benefits

  • Unlimited PTO!
  • Medical, Dental, Vision Insurance!
  • 401k Match!
  • Parental Leave
  • Laptop and equipment.
  • Remote employment limited to: AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, LA, MA, MD, ME, MI, MN, MS, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, & WA

Our Story

In July 2019, Fourth joined forces with HotSchedules to become the global leader in end-to-end restaurant and hospitality management technology solutions. Together, the merged company now represents the world’s largest and only provider of end-to-end restaurant and hospitality management solutions for customers across the globe and of all sizes—from a single location or franchisee restaurant to a global restaurant or hotel chain. The combined company’s complete software-as-service (SaaS) solution suite, including scheduling, time & attendance, applicant tracking, training, inventory management/procurement, HR/benefits, and payroll services, now serves customers in 120,000 locations worldwide and is supported by a dedicated, unified team across offices in the US, UK, Bulgaria, China, Australia, and UAE.

Fourth Benefits

  • Unlimited PTO!
  • Medical, Dental, Vision Insurance!
  • 401k Match!
  • Parental Leave
  • Laptop and equipment.
  • Remote employment limited to: AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, LA, MA, MD, ME, MI, MN, MS, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, & WA

About the Role

The SMB team is at the top of our growth funnel—introducing restaurant operators to HotSchedules. As the dedicated demand gen marketer for SMB, you’ll own the pipeline programs that fuel bookings for two high-performing sales teams.

Schedule

Remote employment limited to: AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, LA, MA, MD, ME, MI, MN, MS, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, & WA

Qualifications

  • 5–7 years in B2B demand generation, ideally SaaS, with a track record of owning a pipeline number.
  • A strong writer who can speak to a small business owner’s daily reality.
  • A tinkerer. You’ve built workflows, tested tools, played with agents — and you have real examples to show for it.
  • Comfortable being accountable. You track pipeline/SAO targets like it's your own money. When the pipeline is short, you figure out why and fix it.

Skills

  • Fluent across channels: email, paid, content, events, outbound.
  • A curious, life-long learner

Benefits

  • Unlimited PTO!
  • Medical, Dental, Vision Insurance!
  • 401k Match!
  • Parental Leave
  • Laptop and equipment.

Pay

Commensurate with experience.

Department

Marketing

Role

Marketing

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