Growth Marketer - Demand Gen

About Dust Work

Dust empowers AI Operators at the world’s fastest-moving companies to rewire how work gets done. With 70%+ weekly active users, people stick with Dust as much as they do with Slack and Notion.

What You'll Do

• Owning pipeline generation
• Running 3–5+ demand gen experiments per week across LinkedIn, email, paid social, and beyond — with a structured approach to testing, reflection, and iteration
• Building and managing target account lists in close coordination with RevOps and Sales — mapping the right people, reaching the right contacts, driving the right conversations
• Designing and executing full campaign sequences from strategy to copy to asset creation to reporting
• Thinking in systems: every experiment you run should ladder up into a sustainable, repeatable demand gen engine — not a one-off push
• Building assets yourself (landing pages, email sequences, ebooks, one-pagers, LinkedIn creatives) — using AI tools to move fast without sacrificing quality
• Own CRM hygiene and campaign tracking in HubSpot — reporting on what's working, killing what isn't, doubling down on what is
• Collaborating with RevOps to sharpen ICP targeting and ensuring your campaigns reach the accounts that matter
• Working as part of the marketing team
• Collaborating with the Head of Marketing and the broader marketing team (content, field, PMM) to develop campaigns that elevate our brand and amplify our latest messaging
• Collaborating with our other growth marketer on strategy and sharing learnings to build a high-performing growth function together
• Moving fast by building on what exists — you know how to repurpose what’s already working to get high-quality work live quickly
• Partnering with the Sales and SDR teams regularly — they are your internal customers

The Mindset

• An AI-native operator — you use AI tools daily to move faster, build better assets, and stay scrappy at scale
• A high cadence, high focus — you can run multiple experiments simultaneously without losing the thread on what each one is trying to prove
• A systems thinker — you're not just running campaigns, you're building the infrastructure for long-term, compounding pipeline growth
• A low ego and highly collaborative — you work well within a team, give and receive feedback clearly, and don't need to own the idea to execute it brilliantly
• Brand taste — you can create assets that feel right for Dust: sharp, professional, and distinctly not enterprise-generic

“Good” Looks Like

• You've worked in a B2B environment that's fast-paced and digitally native — think companies in the Notion / Figma / Slack mold, rather than traditional enterprise software
• You have experience across more than one geographic market — you understand that running campaigns in the US and Europe requires different instincts, not just different copy
• You've worked at an early-stage AI or developer tools company
• You've used Dust (or a comparable AI productivity platform) as part of your daily workflow
• You have experience building demand gen from scratch at a company in hypergrowth
• You've worked directly alongside a RevOps or sales team in a pipeline-accountable marketing role

Compensation and Benefits

• Competitive compensation: $180,000–$210,000
• Significant equity package in a Sequoia-backed startup
• Health insurance for you and your dependents
• New MacBook Pro or Linux machine, monitor, keyboard, etc.
• Opportunity to travel to Europe multiple times a year
• Regular team events and offsite

Location

We prioritize building our team with an in-person culture at our offices in Paris, San Francisco, and New York because we value the magic that happens when talented people work closely together. We have an office-first culture. Some of the best things about building at Dust are the energy, the fast decisions, and the unexpected conversations that unlock a hard problem, which happen because we are in the same room. Being together is not a formality, it is how we do our best work, and it is something we actively protect. That said, we hire people with strong judgement and we extend that trust to how they manage their time. When working from home makes more sense for what you need to get done that day, we trust you to make that call.

Why Dust

• The models are powerful enough. What's missing is the product layer where AI meets how companies actually work. That's what we're building: the infrastructure that lets any team turn scattered knowledge and tools into coordinated execution with agents they build, own, and run themselves.
• We use Dust ourselves every day. We get to shape how humans and agents collaborate while solving our own problems with the product we ship. That loop is rare, and it's why we move fast.
• If you're excited about defining a new category and want to join a determined team of optimists who focus on users, ship fast, and don't take themselves too seriously, we'd love to talk. Even if you don't check every box in our requirements, we encourage you to apply. We value diverse perspectives and backgrounds, and we're more interested in your potential and passion than a perfect match to our checklist.