Group Sales Manager

About the role

Welcome to the Virginia Guest House Hotel and Conference Center, a newly built, 214-room property featuring 25,000 square feet of event space, a full-service restaurant, Grab & Go Café, and a stunning rooftop bar. This role presents an exciting opportunity to contribute to the launch and success of a high-profile hotel and conference center in Charlottesville, VA.

Responsibilities

• Generate group, conference, and event sales revenue for the hotel, focusing on both local and national markets.
• Develop and execute sales strategies to maximize revenue across rooms, F&B, and conference services.
• Support the Director of Sales & Marketing in implementing sales and marketing initiatives to position the hotel as a premier destination for university events, conferences, reunions, and game-day experiences.
• Actively prospect, qualify, and secure new business while growing existing accounts through relationship building and targeted outreach.
• Stay ahead of industry trends and identify opportunities to capitalize on University-related demand drivers such as game days, reunions, and parents’ weekends.
• Partner with the conference planning team to ensure seamless event execution and guest satisfaction.
• Prepare creative sales presentations and proposals tailored to client needs.
• Conduct site inspections and organize familiarization trips to showcase the property’s offerings.
• Develop and maintain relationships with corporate, university, association, and social groups to establish the hotel as their preferred venue.
• Utilize Delphi (or other CRM systems) to manage client interactions, account tracking, and repeat business.
• Represent the hotel at trade shows, networking events, and industry conferences to drive brand awareness.
• Participate in community engagement and actively promote the hotel within the Charlottesville and University of Virginia communities.
• Auxiliary duties include assisting in the preparation of the annual sales strategy plan and providing data-driven insights on market trends and business opportunities.

Requirements

We are seeking a dynamic and results-driven Group Sales Manager who can bring enthusiasm, creativity, and a passion for hospitality to our team. You should have a minimum of 3 years of relevant experience in sales, preferably in the hospitality industry, and a proven track record of driving sales and revenue growth. Strong communication and interpersonal skills are essential, along with the ability to build and maintain strong relationships with clients and colleagues. Proficiency in CRM systems and a proactive approach to sales are also required.

Qualifications

• Bachelor's degree in Business Administration, Hotel Management, Marketing, or a related field.
• Minimum of 3 years of experience in sales, preferably in the hospitality industry.
• Proven track record of driving sales and revenue growth.
• Strong communication and interpersonal skills.
• Ability to build and maintain strong relationships with clients and colleagues.
• Proficiency in CRM systems.
• Proactive approach to sales.

Skills

• Exceptional sales and negotiation skills.
• Strong organizational and time management abilities.
• Ability to work independently and as part of a team.
• Knowledge of hotel operations and services.
• Experience with CRM systems.
• Excellent communication and presentation skills.

Benefits

Pyramid Global Hospitality offers a range of employment benefits, including comprehensive health insurance, retirement plans, and paid time off, as well as unique perks such as on-site wellness programs, local discounts, and employee rates on hotel stays. Pyramid Global Hospitality is committed to providing ongoing training and development opportunities to help our people build the skills and knowledge they need to advance their careers.

Pay

Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.

Schedule

The schedule for this role is flexible to accommodate the demands of the hotel and conference center, with the possibility of evening and weekend work as needed.